Podcast 170 - Session 3 - Phase 1 - The 3 Projects To Attract Clients And Candidates Inbound - a podcast by Andy Whitehead

So there are three phases we want to work through.

One is we want to attract the clients, attract the candidates.

That doesn't mean that we put out content in our inbox.

We identify who the clients are, and who the candidates are, and then we have an automated campaign so they come into our inbox.

Next, the automation then happens in two places. One is it becomes campaign automation. We need clients, and candidates now, but then also nurturing, whereby we give the opportunity, whereby 90% of your clients, for example, will not be hiring right now, 10% will.

You will not know that maybe until it's on a job board, which is not what you want.

So you want to automate that nurturing. So you're always front of mind and you're the person that's going to come to mind when they're ready.

Same for candidates. We want to accelerate. What that means is to follow in. For a business to get to seven figures, there are literally going to be probably three key projects they're going to use, but then repeat them over and over again.

Come world-class. That's where the acceleration comes from. Is it by doing blogs, events, email, blasts, newsletters, cold calling, or LinkedIn? No, it's becoming awesome at a handful. Just jump to your workbook.

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