Podcast 2 - Zero to 162,000 Audience Using Content Marketing - a podcast by Andy Whitehead

PROBLEM: James came to us a new recruiter looking for a smarter way to get client leads. He did not want to use the phone. He did not want to do any cold calling. FIX: Becoming the thought leader without writing it himself. Within a matter of weeks he had gone from a readership of zero to having an audience of 162,000. SCALE: He was asked to present 5 webinars to the American Society Of Mechanical Engineers – the exact market place he had been trying to reach through traditional methods. He ended up saying he had “too much business” coming in. This is how he did it.

Further episodes of The Laptop Recruiter Podcast | Attract, Gain Authority, Automate

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