LeaderX Lucy Barkas reflects on connecting purpose in sales - a podcast by Lucy Barkas

Everyone hates to be sold too. If you have ever experienced buyers remorse you know what I mean.

There is often a real disconnect between what the company does and the impact, or solution it is seeking to provide. Leaders get stuck in the numbers, the financials, the nitty gritty and forget to look up, look around and actually see how they are affecting the world of their customers. In fact, many companies complain about customers, causing problems for them, making complaints or wanting refunds. They have forgotten who they are serving and why. 

Listen to my reflections of the conversation with Elizabeth Lotardo and begin connecting your big WHY with your WHAT.

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