Episode 97 Heart Centered Selling - a podcast by Lisa Pezik

There are three things to consider and talk about when selling from the heart. You must know:

1. Why you care about your product or service. How you own it.
2. Why your ideal customer NEEDS it.
3. Why you love it.

Ownership, necessity, and love are three different ways of selling. It makes it conversational but impactful. In the words of Richard Rossi, "Until a sale is made, no life is changed and not a dollar is earned."

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