Podcasts by The Loc Show

Reality Series: Machine translation quality estimation from 2023-05-03T09:00

In this episode of Reality Series, we focus on the myths and realities of machine translation quality estimation, hosted by Mei Zheng, d...

Reality Series: Language AI from 2023-02-27T09:00:46

In the first episode of our Reality Series, Smartling leaders – Olga Beregovaya (Vice President of AI and Machine Translation), Andrew Batwash (Associate Director of Language Services), and Jack...

Chinese: What to Know When Localizing for the Chinese-Speaking Audience from 2022-06-03T08:00

Junbo Hou is a Chinese linguist with Smartling who wears many different hats. With the Chinese language having many branches, dialects, and uses, translating the language can be difficult. Junbo...

Italian: What to Know When Localizing for the Italian-Speaking Audience from 2022-05-06T08:00

Our guest today is Milena Ferrante, a professional freelance Italian linguist and translator. Beginning her career as a teacher and then translating at a small agency, her career in translation ...

Portuguese: What You Should Know When Localizing for the Portuguese-Speaking Audience from 2022-03-04T08:00

Sérgio Costa is a professional Portuguese linguist based in Lisbon. Sérgio studied engineering before moving on to translation and technical writing, and he has been in the language industry for...

Life-Saving Translations: The Fight for Accurate Information in Marginalized Languages from 2022-01-28T08:00

Stella Hodkin Paris is the Head of Language Services at Translators without Borders, now part of CLEAR Global. Originally from the UK, Stella studied languages in Edinburgh and is currently base...

Turkish: What You Should Know When Localizing for the Turkish-Speaking Audience from 2022-01-14T08:00

Taner Tanrıöver is a Turkish linguist who works in localization as a freelance translator specializing in website localization in the IT industry. Taner lived in Australia for over ten years, wh...

Localization in Africa: Opportunities, Challenges, and Solutions from 2021-12-31T08:00

Ulrich Henes is one of the founders of LocWorld and the president of the Localization Institute, and Theophan Marube is managing director of Tamarind Language Services in Kenya. With his work, U...

Korean: What You Should Know When Localizing for the Korean-speaking Audience from 2021-12-17T08:45

Ji Hyun Shin is a professional Korean translator, who works in the Korean, English, as well as German languages. Based in South Korea, Ji Hyun has worked in translation departments in many diffe...

Spanish: What You Should Know When Localizing for the Spanish-Speaking Audience from 2021-12-03T09:00

Vanina Kfuri is a professional Spanish linguist who has worked in the translation industry since 2003. Currently based in Buenos Aires, Argentina, Vanina has built her freelance business on stro...

French: What You Should Know When Localizing for the French-Speaking Audience from 2021-11-19T09:00

Jean-François is an expert French linguist and translator with 22 years of experience. Now based in New York, Jean-François was born in France and lived in Dublin before moving to the US. He has...

Translation for the Greater Good: Localizing the COVID-19 Vaccination Glossary with Holly Seale from 2021-11-05T09:00

Professor Holly Seale is an infectious disease social scientist and program director, based at the School of Population Health at the University of New South Wales in Australia. 

When it c...

The Loc Show Season 1 Recap (+ New Host Intro!) from 2021-10-08T14:35:41

Welcome to a special episode of The Loc Show. Today, Adrian Cohn is handing over the podcast to his Smartling colleague, JooRi Choi. She will be hosting the brand-new season of the podcast, whic...

How Investors Think About Global Growth (Caroline Xie and David Pakman) from 2021-07-23T12:39:35

This discussion revolves around how to take a brand global and what it means for language translation. Both experts in investing in and growing companies, Caroline and David join us today to tal...

The 411 on Language Services (featuring Emil Atanassov and Nancy Ferreira da Rocha) from 2021-07-16T13:08:23

In today’s episode we are sharing one of our sessions from Global Ready Conference. This session is called ‘The 411 – What We Need from a Language Services Provider’. Gavin Grimes moderates the ...

How Wix's Joseph Kovalov thinks about machine translation, transcreation and more from 2021-07-09T08:40

Joseph Kovalov is the Tech Localization Expert at Wix, a platform that allows users to create their own customized websites.

In the localization space for 20 years, Joseph started out as a...

Make the first move, globally, with Bumble's Alex Timin from 2021-06-25T08:00

Alex Timin is the Lead Software Engineer at Bumble, the parent company operating Badoo and Bumble - two of the world’s largest dating and connection apps.

Based in Moscow, Alex has worked ...

Millions of songs and podcasts around the world with Spotify's Martiño Prada Díaz from 2021-05-21T09:00

Martiño Prada Díaz is the Localization Manager at Spotify, a music streaming platform that allow...

What it Takes to Start a Localization Program from Scratch (and more!) with Julio Leal from 2021-03-05T08:30

On this first co-hosted episode of The Loc Show, we sit do...

How IHG uses machine translation with Tom Raczka from 2021-02-12T11:08:16

Tom Raczka is the Localization Manager from InterContinental Hotels Group, one of the largest hotel brands in the world. Born in Poland, Tom is now based in London after initially visiting to ga...

The Loc Show’s New Co-Host: Gavin Grimes from 2021-01-29T08:00

To remain agile is to embrace change. That’s why we are pumped to announce The Loc Show’s new co-host: Gavin Grimes!

Yo...

Mapping translation efforts to match the business strategy with Patricia Doest of Preply from 2020-12-18T08:00

COVID has either left you with a perpetual brain fog due to lack of social interaction or has you scrambling for moments of sanity during your endlessly busy days. If you’re in the former camp, ...

Digital Transformation Retrospective with Yann Ehmann from 2020-12-11T08:21:59

Yann Ehmann has 20+ years of B2B, D2C, and digital experience under his belt with a famed Swiss watchmaker. You want to...

Translation Industry Veteran Gavin Grimes Joins Smartling’s Leadership Team from 2020-12-04T08:00

Smartling's been on a tear recently. We've recently launched an integration with Yext, Episerver, Drupal 9 and updated our integration with Zendesk. But yesterday, we announced something big: th...

Thanksgiving Special with Jack Welde, CEO of Smartling from 2020-11-27T08:00

Jack Welde, Co-Founder and CEO of Smartling, joins us today to talk about gratitude and giving thanks. It's our bonus episode for Thanksgiving in the United States. Dive in!

How Vitamix launched four products in 2020 (and sold out of one product in 24 hours) with Max Loeffler from 2020-11-27T08:00

Max and his team at Vitamix demonstrated how important it is to have robust technology and translation services in place to ensure products can be launched in global markets efficiently - and to...

Introducing the First Translation Integration on the Yext App Directory with Steven Sorenson from 2020-11-20T08:00

Yext is the tool of choice for managing business information across websites, search engines, voice assistants, chatbots, apps, and maps. But translating the descriptions, hours, locations and r...

Enriching the World by Enriching the Mind: Mario Pluzny, Localization Manager, Memrise from 2020-11-13T08:00

Who hasn’t tried to pick up a new language? Whether it is a lofty New Year’s resolution or simply groundwork in preparation for a trip abroad, learning a new language can be intimidating (and fr...

Making the Stock Market Less Intimidating with Localization: Miruna Parchirie, Localization Program Manager with BUX from 2020-11-06T08:00

We can all agree that the stock market is undeniably intimidating. But that’s exactly where BUX has found a niche European market of 2.5 million users in 9 countries. 

Localizat...

Halloween Special - 10 Spooky Localization Stories with Kate Fitzgerald from 2020-10-31T10:00

What are your localization horror stories? I'm sure you have a few in mind. In this Halloween Special, Kate Fitzgerald walks us through 10 things she's seen, learned and feared ever since she learn...

Answers, Not Ads: Jessica Birenz of Yext Shares Importance of Accuracy Online and Successes of Partnering with Smartling from 2020-10-30T08:00

Have you ever Googled a question about a company’s hours of operations or line of products and gotten a really confusing and inaccurate answer from a random person on Reddit?

Yext has come...

Why hiring a localization engineer should be the first hire when building a new team with Hristina Racheva (Skyscanner) from 2020-10-23T08:00

The tourism industry has been deeply unmoored by recent travel restrictions, but Skyscanner is working hard to ensure their customers have the best expe...

How Tsondue Samphel of Emory University Uses Translation to Teach Compassion Across Cultures with The Dalai Lama from 2020-10-16T08:00

Emory University’s Program Coordinator, Tsondue Samphel, joins this week’s Listen

Building Out Fornite’s Localization Team with Carlos Almeida, Sr Localization Manager at Epic Games from 2020-10-09T08:00

We’re all trying to survive 2020. Some go toe to toe in the boardroom, some fight and thrive through online platforms and video games, and some do it all. Carlos is one of the latter people.

Don’t Stop Retreivin’: Jordanna Ber on Acquisition, Localization, and Nationalization for Renowned International Pet Sitting Company, Rover from 2020-10-02T09:30:20

The pet industry is a dog-eat-dog world, and Jordanna Ber knows all about it. 

Jordanna works at Rover, the international company known for ...

Keeping connected in 2020 with Katie Adler from 2020-09-25T08:00

Without the ability to connect at events around the world in 2020, Katie Adler, Smartling's marketing manager, had to redefine what it means to establish a sense of community for the localizatio...

Industry Rising Star Clysree Brown Raises the Bar for New Grads as a Localization Project Manager and Translator from 2020-09-18T08:00

Many translation professionals can pinpoint a specific time or place that set them on the path to translation. Industry newbie Clysree Brown is no exception, but what makes her story different i...

Determining Value From All Angles with Conny Hayes, Director of Solution Consulting at Smartling from 2020-09-11T08:00

Smartling’s Conny Hayes started working in the industry before Listen

From Bollywood to Procore: Storytelling with Localization featuring Iti Sahai with Procore from 2020-09-04T08:00

Iti Sahai is the Leader of Localization & Globalization at Procore Technologies. Procore is a  global B2B software platform that organ...

Meet the King of Localization, Miguel Sepulveda, Global Localization Manager at King (Developers Behind Candy Crush Saga) from 2020-08-28T08:00

We’ll make a wager that no matter where you’re reading this from in the world, you know Candy Crush. Whether it’s familiar because you’re a subway ...

Monitoring Global Health with Fitbit’s Chelle Coury from 2020-08-21T08:00

Chelle Coury is Global Senior Program Manager at Fitbit. Fitbit is...

Switching Lanes with Zak Haitkin, PM of Localization at Lyft: How Transcreation&Translation Improves UX While Driving Business from 2020-08-14T08:00

Zak Haitkin runs the localization department for Lyft. This is no small task, considering ...

How Tobias Raub, Co-Founder of Clipchamp, Saved Himself Eight Hours a Week from 2020-08-07T08:00

With the cloud of COVID hanging permanently over our heads, we’re all glued to our devices as both a means to escape reality and a way to stay tethered and informed. Some of us are taking on pas...

Caring for Customers&Unifying Worldwide Franchises with Localization Veteran Carrie Fischer of Subway from 2020-07-31T08:00

When was the last time you had a sandwich from Subway? 

We all walk by a Subway and smell the heady scent of baking bread, but did you know you can order your sandwich from your...

How Melanie Heighway used the gap analysis to align with Atlassian’s engineering team around common goals from 2020-07-24T08:00

You’ve probably heard of Jira, Confluence and Trello, right? Thought so.

These are some of the world-class products developed by industry titan Atlassia...

Overcoming complexities of website localization from the perspective of developer Charlie Jackson of Sonosite from 2020-07-17T08:00

Even if you have never worked in the medical device field, you can surely imagine how ardorous the process of getting approval is (think: FDA clearance for marketing materials) for all content r...

Finding Automated Localization (And How Jordan Lewis At Culture Amp Talks About Translation Internally) from 2020-07-10T08:00

It’s standard to keep a finger on the pulse of our industries and competition. But can you say the same for how you pay attention to your employees? Have you examined the pain points of your own...

What Engineers Prioritize When It Comes to Localization, Featuring Ben Morfoot at GoCardless from 2020-07-03T07:30

You know what’s important to SaaS companies? Subscriptions. Why? Because it represents recurring revenue, and recurring revenue results in a dependable income stream for businesses. That’s where...

Why Cultural and Situational Context are Critical for a Valuable Localization Experience, with Slator’s Co-Founder Andrew Smart from 2020-06-26T08:00

Slator has become the complete resource for language industry news and analysis since Andrew Smart and Florian Faes co-founded the news media group in 2015. And with 25 years of experience acros...

How translation fits into digital transformation at FedEx, with Nancy Ferriera from 2020-06-19T07:30

If you've shopped for anything online lately (and let's face it, all of us have), then you most definitely have had at least one package delivered by FedEx. You’ve probably even shipped somethin...

“All systems go” with Butterfly Network’s Brandon Fiegoli from 2020-06-12T06:30

Brandon Fiegoli is the Product Manager at Butterfly Network, a company whose aim is to democratize medical imaging across the globe. The ultrasound probe they have developed is much more compact...

Welcome to The Loc Show: The Podcast That Will Help You Become A Translation and Localization Expert from 2020-06-10T08:00

Welcome to The Loc Show. I'm your host, Adrian, from Smartling. This podcast exists to help you become an expert in all things translation and localization so that you can connect your products ...