Episode 11 - Jessica Stark - a podcast by SBS UMD

Season 2 Episode 11 of the Locker Room Podcast features Jessica Stark, Director of Marketing at Chesapeake Employers Insurance Arena. In this episode, she talks about her career path into marketing, the importance of networking, working in the DMV sports industry, and more!

Intro: 0:00-1:10

Background- New England, college, etc.: 1:11-4:10

Post-college jobs and shift into sales and marketing: 4:11-8:30

Working in New England v. Baltimore: 8:31-10:10

What is OVG: 10:11-12:03

Working in Baltimore on a college campus: 12:04-13:30

Kind of events they do: 13:31-14:47

Biggest challenge in bringing in fans during today’s times : 14:48-15:50

Shifting marketing strategies since pandemic: 15:51-16:54

Relationship between marketing and sales: 16:55- 18:06

Network is your Net Worth-Value in relationships in sports industry: 18:07-20:34

Misconceptions in Marketing and sales: 20:35-22:59

Biggest challenge and reward in working in marketing: 23:00-24:59

Fun questions: 25:00-26:59

Outro: 27:00-27:19

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