Podcasts by The Makeshift CMO: Marketing, Growth & Business Podcast For Early Stage Founders & Teams

The State of Prop Tech & How You Can Take "Agency" Tactics and Scale it into a Specialized Mar Tech Company from 2022-11-26T20:09:28

In this episode, Bruce has on Joshua Lipton, his buddy from the Prop Tech world who has transitioned from marketing, to sales, to Director of Product & Operations at Rentsync, which turned f...

The Lifecycle of an Email Marketer's Career, AKA How to Progress to Lifecycle Marketing Like a Boss with Lauren Lord from 2022-10-11T21:30:48

In this episode, I thought I was going to talk to Lauren about email marketing and just simply ask her to define lifecycle marketing. Instead, we stump each other a bunch on tough questions on w...

How to Find the Value in Ungated Content & Marketing to Sellers with Camille Trent, Dooly from 2022-09-25T13:16:39

Camille Trent it the Head of Content, AKA "that one girl from dully or something" who unlike most marketers, MATH was her best subject growing up. Perhaps that's what's given her her analytical,...

Fighting Inequality and Creating A Better Workforce With Jake Hirsch-Allen, LinkedIn from 2022-04-03T14:22:05

Great episode alert!!!

In this episode, Bruce chats with Jake Hirsch-Allen. Jake works with North America's governments, workforce development organizations, colleges, and universities to...

Social Impact, Marketing and Brand Strategy and Merger Real Talk with Daniel F, King St Media from 2022-02-12T12:54:26

In this episode, Bruce has on Daniel Francavilla, who is passionate about helping others to create social change. He's a Marketing Advisor & Brand Strategist through his own practice, Daniel...

The Case For An MBA As a Founder with Kait M. Stephens, CEO of Brij from 2021-10-02T17:15:20

Brij is a software platform that powers one-touch registration & reorder to connect brands to their customers with the simple scan of a QR code. You would think it is started by some e-comme...

Sitting down with an actual CMO whose company just raised a Series A with Dora Du, Wynd from 2021-09-11T22:07:19

In this episode, Bruce sits down with one of the first people he has literally known, Dora Du. She is the CMO of Wynd, a clean air tech company that has gathered a team of fellow MIT, NASA engin...

Adopting a customer-first, insights-driven marketing approach and creating intrapreneurship with Chris Meador, Wista from 2021-08-22T13:13:19

In this episode, Bruce sits down with Chris Meador of Wistia, who joined the tech startup during a period of growth and transformation to reimagine their marketing strategy as they continued to ...

How Tech Startups Can Get Media Coverage In the Vicious World of Tech PR with Nesh Pillay, Press Pillay from 2021-07-23T10:36:19

Bill gates, unstealable bikes, and false narratives about oneself as an entrepreneur. In this episode, Bruce has on Entrepreneur, Storyteller, and Strategic Marketer...Nesh Pillay! The Founder, ...

Growing a One-Woman Consultancy into a Team of 20 with Jackie Hermes, CEO of Accelity from 2021-06-12T13:38:47

In this episode, Bruce sits down with the BOSS. Not a lady boss. Just an actual boss. I am of course talking about JACKIE HERMES. She is the Founder and CEO @ Accelity. She is the definition of ...

DRAFT Episode Mark from 2021-06-09T12:12:56

I sit down with Mark Kilens...insert the rest...

Creating Community, Taking Chances and Going Big On Content with Mark Kilens of Draft from 2021-06-09T12:12:56

I sit down with Mark Kilens, who is VP of Content and Community at Drift where he leads the content, events, community, and learning and development teams.

He oversees Drift's content s...

The Foundational Part of Startup and the Unsexy, Practical Way to Fix Your Marketing with Erin Blaskie from 2021-05-22T12:32:22

Bruce is pumped to have on Erin Blaskie, his original mentor in the world of tech startups when it comes to early-stage marketing. Erin is an incredibly astute, thoughtful storyteller of a marke...

Building Marketing Teams and Certifications From Scratch with Beth Wanner, Senior Director, Product Marketing & Brand Strategy at Uberflip from 2021-05-05T01:07:25

In this episode, Bruce sits down with Beth Wanner, a super marketer hailing from Saskatchewan who takes her history of public education marketing and communications all the way to Uberflip, a co...

The Tastiest Way To Run an E-Commerce Agency with Tom and Kyle of Commerce Chefs and PB+J from 2021-04-30T00:26:31

In this episode, Bruce sits down with the Co-Founders of pb+j, Tom and Kyle. They are on a mission to partner with the best, bravest DTC founders to kick-a$$ and take names in e-comm. 

What Happens When You Grow From 2 to 20+ At An Early Stage Startup with Nishaant Sangaavi, CEO of EnergyX and EIR, The Ryerson DMZ from 2021-04-23T18:19:05

In this episode, Bruce sits down for an unfiltered discussion with his first boss in the startup world, a mentor and a friend in Nishaant Sangaavi. Nishaant marks the third ex-coworker he has ha...

Having the Stones To Say No To a Big Client When It's Not The Right Fit With Aaron Savatti, EnergyX from 2021-04-09T12:09:24

In this episode, Bruce sits down with Aaron, his old coworker from EnergyX. Aaron is man who once had the stones to walk away from a big deal because he made the call that it didn't fit with the...

The Basics of Intellectual Property Strategy for Founders from 2021-03-30T20:34:56

In this episode, Bruce attempts to understand what IP...is. He brings on his buddy Curtis Behmann of BLG, who is recognized as one of the top 300 IP strategists in the world according to the IAM...

Creating Urgency With Content, Growth Hacking and Webinars with Kartik Krishnan, Capdesk from 2021-03-26T00:12:57

In this episode, Bruce chats with his old Founders Factory pal, an experienced Head of Growth with a demonstrated history of working with SMEs and startups to enhance their growth...Kartik Krish...

Marketing Vs. UX/UI, Startup Benefit Packages and an Open Mental Health Discussion for Hustlers from 2021-03-22T20:37:16

In this episode, Bruce interviews his ex-colleague and amazing friend, Annie Ngu. Annie is the Lead Designer at EnergyX Solutions, but also a do-everything designer, marketer and businesswoman. ...

Who Is More Important? Sales Or Marketing? Navigating Common B2B Marketing Pitfalls with Angela F of Get Laudable from 2021-03-09T00:29:19

In this episode, Bruce sits down with a refreshing take on B2B marketing from another energy efficiency ex-employee, Angela Ferrante of Laudable. Laudable is a fully remote way to produce video....

The Michael Jordan of Public Speaking: Practicing 100's of Times Until It's Perfect and A Mutual Hate for Editing from 2021-02-15T14:39:22

In this episode, Bruce talks with Brenden K of MasterTalk, who, in his own words was scared shitless when he first started public speaking, but is now an absolute god.

"Despite all the pr...

The Onerous Case Study, Horrible Online Marketing and Sales Enablement Marketing 101 with Matt Evered from 2021-02-08T23:23:48

In this episode, Bruce hooks up with Matt Evered, his boy with the Ryerson DMZ. He is a product marketing manager by trade, and has made the unusual transition from Sales into Product Marketing....

Starting Your Day at 3 AM: Rocket Science, Purpose and Helping the Little Guy With Zeze Peters from 2021-02-01T02:47:37

In this episode, Bruce hooks up with Zeze Peters, a rocket scientist (literally) in the world of marketing. Zeze is the founder of Beam.city, a serial entrepreneur, aerospace engineer & inno...

The Wizardry of SEO, Paid Search and Consistent Learning with Ali Abbas, Director of Marketing at Crowdlinker from 2021-01-23T13:09:42

In this episode, Bruce dives into a mini-SEO and paid search crash course with Ali Abbas, Director of Marketing at Crowdlinker.  Ali works with North America's brightest Tech Start-ups to i...

Stock Options...Let's Get Everyone On the Same Page from 2021-01-17T14:42:20

In this episode, Bruce breakdowns the barrier between founder and employee on a sensitive topic: Options. We talk about something that’s fairly outside of the realm of marketing and very...