#735 Lee Safar: Knowing the Coffee Consumer - a podcast by MAP IT FORWARD

This is the final episode in a 5-part solo series with Lee Safar focusing on "Preparing for 2023" - a year that is poised to bring significant challenges, transition, and opportunity to the coffee industry, as well as individual businesses and professionals within the coffee industry as the landscape of our industry, changed.

In this episode of the series on The Daily Coffee Pro podcast, we examine the importance of understanding who YOUR specialty coffee consumer is whether you're a business owner or a coffee professional in the specialty coffee industry. We also explore why, in 2023, your ability to clearly define and target your consumer will be a significant determining factor to your success in challenging times.

Register for MAP IT FORWARD's live workshop series for coffee professionals and business owners taking place in November and December here: https://bit.ly/3TS2EHh Use code podcast10 to get 10% off your ticket price from now till the end of the event.

🤑 This episode is brought to you by The Cloth Filter Company - Save trees, save money, make delicious coffee. For wholesale and retail, learn more at https://www.theclothfilter.coffee and https://www.instagram.com/theclothfilterco

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💿Music ‘Run Run Run’ composed by Lee Safar and evolutionary theory: https://bit.ly/3B2x0yF

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