EP 381 - What’s the Value of a Cup of Coffee? (The Daily Coffee Pro by MAP IT FORWARD) - a podcast by MAP IT FORWARD

Most people are shocked to hear that 3% net profit is in the ballpark of what margins cafes operate at. To help cafes find solutions for increasing their profit margins without sacrificing in quality, paying employees poorly, or paying unsustainably (and unfairly) low prices for coffee, an approach that encourages business owners to understand the value of their product and then market it to an audience that appreciates the value of what they are offering is the topic of today’s discussion on the podcast.

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