EP 388 - How to Calibrate Your Customers Expectations of Your Roasted Coffee (The Daily Coffee Pro by MAP IT FORWARD) - a podcast by MAP IT FORWARD

Unfortunately, when choosing a coffee roaster for their cafe, oftentimes it’s elements like branding and price that are the key determinant factors behind who a cafe owner will choose as their main roaster to serve in their cafe. This becomes challenging for roasters who are asked by their clients to change their roasting styles to align with their customer's needs. Knowing how to communicate with your customers about your roasted coffee is an important long-term strategy to mitigating challenging business relationships with your customers.

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