EP 429 - Your Wholesale Coffee Incentives May Have to Change (The Daily Coffee Pro by MAP IT FORWARD) - a podcast by MAP IT FORWARD

from 2021-06-16T10:00

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Over the years, coffee roasting sales teams have used equipment as a way to attract new business. This often came with a reciprocal commitment of exclusivity for some time that meant cafes could not use other roasters during that period. With the cost of second-hand cafe equipment getting cheaper and cheaper due to mass business closures over the last 12-18 months, coffee roasters are going to have to find new incentivize to attract (or keep) customers. In this episode of the Daily Coffee Pro by MAP IT FORWARD, we explore some of the options you may want to explore!


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SPONSOR MESSAGE: MIF Coffee Roaster Mastermind Group with Coach, Anne Cooper

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If you’re a coffee roaster looking to join a small group of 6 like-minded coffee roasters to be coached towards reaching your roasting goals by highly experienced coffee consultant @roastresscoops head to http://www.mapitforward.org/groupcoaching and take advantage of the opportunity to network, learn, throw around ideas, get roast curve analysis and ask all the questions you’ve always had during the two virtual meetings every month. Much more affordable than hiring a coffee consultant with more long and short-term benefits as well!

Visit our website at www.mapitforward.org and follow us on social media @imapitforward.

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