EP 464 - Will The July Frost in Brazil Affect the Coffee industry? (The Daily Coffee Pro by MAP IT FORWARD) - a podcast by MAP IT FORWARD

Following on from our previous episode where we explained the recent frost events (July 2021) in Brazil, in this episode, we're discussing what the potential ramifications are for the coffee industry at large, including producers and the pricing impacts. While the impact on pricing and yield long term cannot be known for certain, the general consensus within the industry is that, together with other compounding issues, challenging times are ahead for the industry at large. Tune into this episode of the daily coffee pro by MAP IT FORWARD to hear my thoughts and then go do some research for yourself to get your own clarity on the situation.

Some reference material for you:

1. Brazilian Coffee Agronomist, Jonas Ferraresso on the MAP IT FORWARD Podcast helping us to understand the first 2 frost events:

https://youtu.be/tjyMgVtk42Q

2. This article, written by Jonas Ferraresso for Roast Magazine: https://dailycoffeenews.com/2021/07/12/frost-hits-brazilian-coffee-lands-extent-of-damage-not-yet-known/

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This podcast is presented by the MAP IT FORWARD Coffee consultants mastermind group coached by Lee Safar as a 6-week program to give you clarity on your services as a consultant as well as how to land your first customer.

Register now at https://www.mapitforward.org/coffeeconsultantmastermind and read what others have to say about MIF mastermind groups here: https://www.mapitforward.org/testimonials

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