EP 504 The Burden of Educating Coffee Consumers (The Daily Coffee Pro Podcast by MAP IT FORWARD) - a podcast by MAP IT FORWARD

A common theme that came up in our recent event The Global Coffee Townhall was the question "Whose responsibility is it to educate coffee consumers about what's happening with the coffee supply chain?". This question was asked by people across the supply chain at the townhalls and, truth be told, there was no satisfactory answer to the discussion.

At a time of so much turmoil in the value chain, it seems more important than ever to have clarity on this matter. So, who do you think is responsible for educating the consumer?

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Watch The Global Coffee Townhall in English Spanish, Arabic, and Portuguese at: https://bit.ly/3B9Oho1

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FURTHER INFO

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