The Daily Coffee Pro | #276 The "BACKFIRE EFFECT" + Coffee - a podcast by MAP IT FORWARD

Carrying on from our recent episode on the importance of independent thinking, o this episode of The Daily Coffee Pro, a coffee industry podcast by MAP IT FORWARD, we explore the "Backfire Effect" and how understanding it can help you divorce yourself from idea's you "need" to be right. We explore how understanding the Backfire Effect can help us progress the way we approach innovation in the coffee industry. #thedailycoffeepro

Read this great comic sent to me by @sjethro (big thank you!) from @theoatmeal. It describes The Backfire Effect beautifully. https://theoatmeal.com/comics/believe?fbclid=IwAR2UFwzpHxlBETdftUE7yRKEox4aeoqND6o9BYmo8mz_3BEUlNbehQaSnNI

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