The Daily Coffee Pro | #337 The "High" of Starting Your Own Coffee Business Wears of Quickly - a podcast by MAP IT FORWARD

The excitement from the people around you when you announce your new project can be intoxicating. That high can be very sobering when the real work sets in and the rush of the excitement has run out. I call it the entrepreneurial high and, like with most things, it can become addictive if you get too much of it and balance it out with the hard parts of the entrepreneurial endeavor. There's a lot of it going around in the coffee industry, especially during COVID as people don't want others to think they've "failed". So what do you do to "get sober" if you're someone who suffers from the "entrepreneurial high"?

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