The Daily Coffee Pro | #341 Your Coffee Customer Acquisition Plan - a podcast by MAP IT FORWARD

The single most ignored asset for coffee focused small businesses (and one of the main reasons most fail quickly) is a Customer Acquisition Plan. It's something we repeatedly discuss in our MAP IT FORWARD Mastermind Groups to highlight the importance of having a deliberate strategy for finding new customers. In this episode of the podcast, we'll deep dive into what a Customer Acquisition Plan is and why it's the secret sauce you've been looking for to drive growth in your coffee focused business, how to construct one, and what you do with it when you have it.

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