Marketing Matters Episode 15 - Marketing Focus - a podcast by BSA Marketing

Businesses tend to focus on either marketing objectives or the tools used to deliver them. While the former should be a priority, suppliers and SMEs often target the latter. Lots of enquiries and leads are obviously a positive but it is missing the vital question, "what is my marketing trying to achieve?"

Further episodes of The Marketing Matters Podcast

Further podcasts by BSA Marketing

Website of BSA Marketing