S2E21 - Why is true creativity so rare? - a podcast by BSA Marketing

Creativity and innovation are the most important drivers in business... so why is true creativity now so rare? Today "new" ideas are either truly creative and backed up by big investment, or are more generic developments of existing ideas.

In today's podcast we look at the creative process within SMEs, and examine ways that you can build creativity into your business without it costing the earth.

Further episodes of The Marketing Matters Podcast

Further podcasts by BSA Marketing

Website of BSA Marketing