S2E3 - The Power of Why - a podcast by BSA Marketing

Having focused recently on the importance of having a vision for a business, we now look at the impact that vision might have on your marketing message.
The mantra of marketing has been about presenting benefits to customers and not just the features, but now you need to link those benefits to your vision and ask yourself "why do I deliver those benefits?"

Further episodes of The Marketing Matters Podcast

Further podcasts by BSA Marketing

Website of BSA Marketing