Episode 3: Branding - a podcast by Jim Hacking & Tyson Mutrux

In this episode Tyson and Jim discuss about things they both wished they had known when they started their firm.

Branding: changing the name of your firm. KNOW your demographics, it will help you choose an adequate name. Putting your name on the firm's name is not always a good idea; don´t make everything about you, try to use the service you provide instead.

Make sure you make up a system to take track of everyone who contacts your law firm. Build a database. Get your clients information, it will be of value. Use call scripts.

Segmentation: make sure you choose and work with the right clients.

Hackings Hack: Build to Sell: Creating a Business That Can Thrive Without You (John Warrillow, Penguin, 2013)

Great book for lawyers to read and to think about as they start building their practice.

Tysons Tip: UpWork.

You can hire all kinds of assistants. It saves you a lot of money and it gets things done. Your firm running 24hs. 

 The Maximum Lawyer Podcast. Partner up, and maximize your firm!

Further episodes of The Maximum Lawyer Podcast

Further podcasts by Jim Hacking & Tyson Mutrux

Website of Jim Hacking & Tyson Mutrux