Podcasts by The Measurement Minute

The Measurement Minute

Short (about 1 Minute) microcasts highlighting issues in analytics and enterprise measurement

Further podcasts by Gary Angel

Podcast on the topic Wirtschaft

All episodes

The Measurement Minute
Store Dashboarding with Behavioral Analytics from 2022-02-15T19:48:20

The Measurement Minute by Gary Angel

 

Though the best uses of shopper measurement data often involve focused analysis to answer a specific business question, there’s...

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The Measurement Minute
Measuring the Impact of Associate Churn from 2022-02-07T23:15:48

The Measurement Minute by Gary Angel

Retention has become a critical problem for many businesses and for retailers, current retention woes are just icing on an already dismal cake. Churn ...

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The Measurement Minute
Real-time Queue Management and Alerting Customization from 2022-02-02T00:12:59

The Measurement Minute by Gary Angel

 

While flexible digital mapping and a generalized alerting system can cover a very wide variety of real-time applications, queue manag...

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The Measurement Minute
Alerting in People-Measurement from 2022-01-25T16:47:20

The Measurement Minute by Gary Angel

 

Real-time people-measurement creates an array of valuable operational and marketing opportunities. Those opportunities usually involv...

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The Measurement Minute
The Age of Customer Equity: An Interview with Author Allison Hartsoe from 2022-01-04T00:38:22

The Measurement Minute by Gary Angel

In The Age of Customer Equity, Allison Hartsoe tackles the journey companies must take to understand and value their customers appropriately. A long-t...

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The Measurement Minute
Optimizing the Store Real-time Shopper Journey Pipeline with Associate Detection from 2021-12-08T21:55:41

The Measurement Minute with Gary Angel

 

A real-time data pipeline for shopper journey data creates all sorts of challenges, and one of the biggest is handling Associate de...

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The Measurement Minute
Real-time People Measurement: Analytics and a Whole Lot More from 2021-11-30T17:10:45

The Measurement Minute with Gary Angel

Are real-time analytics valuable? Usually, not so much. So why are we spending a boatload of time adding a true real-time pipeline to our DM1 people...

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The Measurement Minute
Measuring Shopper/Associate Interactions from 2021-11-15T19:57:08

The Measurement Minute by Gary Angel

 

With today’s advanced people-measurement technologies, it’s not that hard to measure when Associates are interacting with...

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The Measurement Minute
Store Associate Metrics from 2021-11-02T00:46:07

The Measurement Minute by Gary Angel

 

Measuring Associates is an unexpected benefit of doing powerful in-store shopper measurement. But when it comes to making sense of As...

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The Measurement Minute
Measuring Shopper to Associate Ratios (STARs) – You’re not in Door Count Land anymore from 2021-10-25T15:55:12

The Measurement Minute by Gary Angel

 

The traditional calculation of Shopper to Associate Ratios (STARs) is simple: Door Count divided by the number of Associates staffed ...

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The Measurement Minute
Retail Associate Measurement Strategies from 2021-10-13T22:58:33

The Measurement Minute by Gary Angel

 

Measuring Associates is a vital part of effective in-store measurement. It’s necessary to ensure proper shopper counting and it...

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The Measurement Minute
Creating an Institutional Memory of the Store Layout from 2021-09-23T23:55:36

The Measurement Minute by Gary Angel

 

Knowing the state of the store is essential for shopper journey analytics. You have to know what’s in the store and where it us...

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The Measurement Minute
The STARs Clock: A Data Visualization for Associate Optimization from 2021-09-09T23:16:25

We’ve recently been using a data visualization focused on measuring the intra-day impact of shopper to labor ratios on conversion in the store that’s worth a look.

 

Why is...

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The Measurement Minute
Density Metrics and Store Layout Optimization from 2021-08-23T02:39:55

The Measurement Minute by Gary Angel

 

The traditional measure used to optimize space in store layout is sales per square foot. Optimizing sales per square foot doesn’t mea...

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The Measurement Minute
Measures of Dependence in Retail – Understanding Self-Selection and Store Layout from 2021-08-19T19:54:10

The Measurement Minute by Gary Angel

 

Self-selection makes understanding optimal store layout challenging. Using measures of independence, you can get a strong sense of ho...

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The Measurement Minute
In-Store Shopper Metrics: Dependence and Independence from 2021-08-01T17:55:40

The Measurement Minute by Gary Angel

 

For shopper measurement, self-selection introduces massive biases in behavioral data. Different shopper populations behave differentl...

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The Measurement Minute
Conversion per Opportunity: Combining PoS and Shopper Journey Data from 2021-07-26T00:15:59

The Measurement Minute by Gary Angel

 

Combining PoS data with shopper journey data yields one of the most powerful in-store metrics: conversion per opportunity. To see why...

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The Measurement Minute
The Role of LiDAR in People-Measurement and Shopper Analytics from 2021-07-11T16:35:23

The Measurement Minute by Gary Angel

 

Shortly before their $1.4 Billion acquisition by a SPAC, I sat down with Gerald Becker of Quanergy to discuss the role of LiDAR in pe...

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The Measurement Minute
Tying Point-of-Sale (PoS) data to Shopper Journey Data from 2021-06-22T22:42:52

The Measurement Minute by Gary Angel

 

If conversion is the all important metric at the bottom of the in-store funnel, it’s disappointingly ambiguous when it comes to...

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The Measurement Minute
In-Store Conversion is Surprisingly Ambiguous from 2021-06-14T15:52:45

The Measurement Minute by Gary Angel

 

In digital analytics, conversion is the easiest thing to measure. For in-store analytics, that’s just not the case. Understandi...

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The Measurement Minute
Using Occupancy Management to Drive HVAC from 2021-06-07T18:24:59

The Measurement Minute by Gary Angel

 

Occupancy Management has been a huge deal with Covid. But is it still useful in post-Covid world? The best application we’ve fo...

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The Measurement Minute
Velocity : Measuring Speed of Movement to Determine Shopper Engagement from 2021-05-23T17:56:08

The Measurement Minute by Gary Angel

 

Measuring the in-store funnel is all about inferring intent. And one of the hardest places to understand intent is distinguishing bet...

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The Measurement Minute
In-Store Measures of Shopper Enagement from 2021-05-17T16:45:13

The Measurement Minute by Gary Angel

 

If store and area pass-by traffic provide a measure of opportunity at the top of the funnel and PoS data provides the bottom of funne...

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The Measurement Minute
Pass-by Metrics INSIDE the Store from 2021-05-10T23:52:37

The Measurement Minute by Gary Angel

 

Pass-by traffic is an important metric in understanding store opportunity. But the principle of understanding opportunity via traffic...

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The Measurement Minute
Measuring Pass-by Traffic to the Store and In the Store from 2021-05-02T17:00:48

The Measurement Minute by Gary Angel

 

Discussion of area foot traffic and what’s an area leads pretty naturally into the next shopper journey metric on our list. Physical ...

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The Measurement Minute
Store Areas: The Fundamental Unit of Shopper Location Analytics is Geospatial from 2021-04-19T23:14:14

The Measurement Minute by Gary Angel

 

There’s a hidden ambiguity at the heart of a metric like “Area Foot Traffic”, because it’s not always obvious...

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The Measurement Minute
Getting Started with In-Store Metrics : Area Foot Traffic from 2021-04-13T19:05:10

The Measurement Minute by Gary Angel

 

When you first start with in-store behavioral analytics it’s best to begin with simple, fairly familiar metrics. That makes Are...

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The Measurement Minute
The Store is a Black Box : Building a Measurement Framework for In-Store Shopper Analytics from 2021-04-04T17:07:10

The Measurement Minute by Gary Angel

 

Most areas within the enterprise have long since honed in on a robust measurement framework for their discipline. Except for minor tw...

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The Measurement Minute
In-Store Analytics and Reporting : A Framework for Reporting in the Enterprise from 2021-03-27T17:37:05

The Measurement Minute by Gary Angel

 

Reporting ranks right up there with the weather as something we love to complain about. And its no wonder, because a lot of enterpris...

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The Measurement Minute
Reporting and Dashboarding for In-Store Analytics from 2021-03-23T23:01:27

The Measurement Minute by Gary Angel

 

A good measurement program starts with metrics and reporting. Starts, because metrics and reporting are themselves just the beginning...

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The Measurement Minute
Post-Covid Planning and In-Store Analytics from 2021-03-14T20:46:50

The Measurement Minute by Gary Angel

 

The summer outlook for both retail and entertainment is looking very favorable. A massive vaccine pipeline and an even larger stimulu...

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The Measurement Minute
Comparison of People-Tracking Technologies for In-Store Analytics from 2021-03-06T17:46:11

The Measurement Minute by Gary Angel

 

There are a wide range of options for people-tracking and in-store measurement and analytics. The main divide is between camera techn...

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The Measurement Minute
Using People-Measurement Cameras for Loss Prevention from 2021-02-28T18:54:30

The Measurement Minute by Gary Angel

 

If Loss Prevention (LP) cameras aren’t great for people-tracking, what about the reverse? Can you use measurement-cameras desig...

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The Measurement Minute
Hypothesis Generation and the Digital Analytics Hub from 2021-02-21T18:28:20

The Measurement Minute by Gary Angel

 

It’s hard to tell one conference from another – especially online. Because one corporate presentation is kind of like ano...

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The Measurement Minute
LiDAR, Loss Prevention, Security and People Tracking from 2021-02-13T18:27

The Measurement Minute by Gary Angel

 

A few posts back the Measurement Minute explained why using Listen

The Measurement Minute
The Covid Vaccine Distribution Problem : Solved from 2021-02-06T18:35:22

The Measurement Minute by Gary Angel

 

It’s not strictly a measurement problem – but it is an operational queue problem. The Measurement Minute explains how sim...

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The Measurement Minute
SmartSeal Interview: RFID Tagging for Supply Chain AND Customer Experience from 2021-02-02T22:52:40

The Measurement Minute by Gary Angel

 

I recently talked with Mark Shekleton about Smart Seal – his startup focusing on a embedded RFID tags. Smart Seal helps manufac...

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The Measurement Minute
Technology Choices for Measuring People-Based Processes from 2021-01-31T22:10:42.023393

The Measurement Minute by Gary Angel
 
If store-side operational measurement is a huge miss – making it impossible to improve processes around things like curbside pickup ...

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The Measurement Minute
Store-side Op Measurement is a HUGE Miss from 2021-01-31T22:10:42.023393

The Measurement Minute by Gary Angel
 
A lot of the worst aspects of the curbside pickup experience are driven by bad customer communications. But even with perfect communications,...

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The Measurement Minute
Breaking down a bad curbside pickup experience from 2021-01-31T22:10:42.023393

The Measurement Minute by Gary Angel
 
A lot of bad curbside pickup experiences are caused by 2 basic mistakes: not having a busy-time/overflow strategy and misusing core technolog...

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The Measurement Minute
Ring, Ring…Cluephone: A Curbside Pick Saga from 2021-01-31T22:10:42.023393

The Measurement Minute with Gary Angel
 
Covid-19 is creating massive disruption in consumer habits – creating opportunities to gain AND LOSE customer loyalty. If my curbside...

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The Measurement Minute
High Risk, High Reward. Building Habits is the Business Of Good Customer Experience from 2021-01-31T22:10:42.023393

The Measurement Minute by Gary Angel
Covid is driving massive change in customer behavior and attitudes. Will it last? Nobody really knows. But every marketer knows that customer habits are h...

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The Measurement Minute
Feeding the Frantic Desire to Know Who’s Ahead from 2021-01-31T22:10:42.023393

The Measurement Minute by Gary Angel
 
If you’re really good at measuring horse-racing, are you obligated to also measure horses? It doesn’t seem like it, but I find my...

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The Measurement Minute
Testing Ideas for Display Measurement from 2021-01-31T22:10:42.023393

The Measurement Minute by Gary Angel
 
Creating good testing ideas is a common roadblock to the successful use of analytics. Fortunately, at least when it comes to display measurem...

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The Measurement Minute
Display Analytics Case Study: The Surprisingly Easy Path from Analytics to Action from 2021-01-31T22:10:42.023393

The Measurement Minute by Gary Angel
 
Data doesn’t always create new understanding and new understanding doesn’t always generate new action. It’s all too common to get interesting...

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The Measurement Minute
Full-Funnel Display Analytics from 2021-01-31T22:10:42.023393

The Measurement Minute by Gary Angel
 
Adding product interaction and take-away metrics for display measurement creates something close a full-funnel analysis. When you know Traffi...

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The Measurement Minute
The Basics of Display Measurement from 2021-01-31T22:10:42.023393

The Measurement Minute by Gary Angel
 
Using PoS to measure display performance is surprisingly hard. Beginning of season rollouts make comparability a challenge. And the goal isn&...

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The Measurement Minute
Merchandising Analytics: Measuring In-Store Displays from 2021-01-31T22:10:42.023393

The Measurement Minute with Gary Angel
 
2019 was a busy year for new product development at Digital Mortar and we have three new products coming out this quarter. The most interes...

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The Measurement Minute
Unintentional Model Bias: Why Laziness and Census Data can be good proxies for racism from 2021-01-31T22:10:42.023393

The Measurement Minute with Gary Angel
 
The easiest way to create a biased model is often to just use the data you have. Census data, in particular, is a common culprit. It’...

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The Measurement Minute
Screening Off – The right answer for thinking about model bias from 2021-01-31T22:10:42.023393

The Measurement Minute by Gary Angel
 
You can’t use a protected variable in a model and you shouldn’t use a proxy for it either. But how do you decide what’s a p...

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The Measurement Minute
The Problem of Correlation: Why you don’t need to have a variable to use it from 2021-01-31T22:10:42.023393

The Measurement Minute by Gary Angel
 
If a model didn’t use gender as a variable, it can’t be gender-biased…right? Totally wrong. Because correlations to protect...

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The Measurement Minute
The Apple Card and Model Bias : It’s not so easy to tell if a model is biased from 2021-01-31T22:10:42.023393

The Measurement Minute by Gary Angel
 
Most people probably think it’s a slam dunk to decide if a model is biased against a protected class. It isn’t. Because age, gend...

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The Measurement Minute
Fixing Overly Tactical Metrics: Content Consumption Part II from 2021-01-31T22:10:42.023393

The Measurement Minute by Gary Angel
 
If Views is overly tactical and encourages click-bait content, what’s the right metric to replace it? Here are three strategies (all wi...

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The Measurement Minute
Missing the Forest While Counting Trees : Content Consumption and Tactical Metrics from 2021-01-31T22:10:42.023393

The Measurement Minute by Gary Angel
 
Game-ability isn’t the only way metrics can go wrong. Sometimes, a metric’s problems are revealed when it accomplishes exactly wh...

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The Measurement Minute
Gameable Metrics: College Board 2 : Students and Universities 0 from 2021-01-31T22:10:42.023393

The Measurement Minute by Gary Angel
 
Not every metric that can be measured should be measured. Some metrics used as KPIs turn out to be easily gameable – resulting in an ar...

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The Measurement Minute
After the Apocalypse: the Virtues of Cloud Infrastructure from 2021-01-31T22:10:42.023393

The Measurement Minute with Gary Angel
 
California got a little taste of life after the Apocalypse last week and boy did it suck. The latest Measurement Minute reflects on the vir...

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The Measurement Minute
Tackling Data Governance: Is it the Equivalent of Soviet-era Agriculture? from 2021-01-31T22:10:42.023393

The Measurement Minute by Gary Angel
 
In another interview from the DA Hub, Matthew Wolf from Dignity Health joins the Minute. Since he was recently tapped to head-up a large-scal...

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The Measurement Minute
The Great GameStop Short Squeeze : Not Quite an Analytics Topic but… from 2021-01-29T01:03:51

The Measurement Minute by Gary Angel

 

Ahh the great GameStop short squeeze. Every so often small investors get a chance to stick it to the man to the great glee of almost ...

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The Measurement Minute
Comparing the Cost of Using LP Cameras to Dedicated Measurement Cameras for People-Tracking from 2021-01-27T20:16

The Measurement Minute by Gary Angel

 

There are a lot of reasons why it seems like it would make sense to use existing LP cameras for people-tracking projects. In fact, it...

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The Measurement Minute
Using Loss Prevention (LP) Cameras for People-Tracking Analytics from 2021-01-26T00:28:02

The Measurement Minute by Gary Angel

 

Using LP cameras for people-tracking seems like a slam-dunk. After all, you already have the cameras in the ceiling. But there are go...

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The Measurement Minute
Lidar Technology for People-Tracking and Shopper Measurement from 2021-01-12T23:41:30

The Measurement Minute by Gary Angel

 

Lidar may be best known for its application to self-driving cars, but it’s also a powerful people-tracking technology. Lidar...

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The Measurement Minute
Key Applications for People-Tracking Technologies Webinar from 2021-01-04T22:47:16

The Measurement Minute by Gary Angel

 

To get the new year off to a good start, Tilman Schwarze of Hella and I are doing a free webinar covering the key applications of peo...

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The Measurement Minute
Tackling Attribution : A Measurement Minute Interview with Scott Konopasek from 2020-12-20T17:24:34

The Measurement Minute with Gary Angel

 

Attribution is one of the most challenging endeavors in marketing analytics. It’s a problem I failed at a few times back at S...

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The Measurement Minute
The Cans and Cant’s of Bluetooth Associate Tracking from 2020-12-12T19:53:12

The Measurement Minute with Gary Angel

 

Bluetooth is a go to technology for Associate Tracking. It’s easy to implement and deploy and provide continuous tracking at ...

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The Measurement Minute
Labor Tracking with Bluetooth (BLE) from 2020-12-06T19:42:32

The Measurement Minute with Gary Angel

 

WiFi based electronics never worked very well for labor tracking, but Bluetooth, particularly as a supplement to camera, can work v...

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The Measurement Minute
Electronics and Camera: Complementary People-Tracking Technologies from 2020-12-01T20:01:47

The Measurement Minute by Gary Angel

 

Camera and Electronics work very differently and have fundamentally different characteristics when it comes to people-tracking. Oddly...

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The Measurement Minute
Electronic People-Tracking Technology: Strengths and Weaknesses from 2020-11-24T01:03:19

The Measurement Minute by Gary Angel

 

Electronic Tracking is one of the easiest and most cost-efficient methods for doing shopper geolocation tracking. But how much measur...

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The Measurement Minute
Electronic Sensor People-Tracking Technology from 2020-11-15T19:30:58

The Measurement Minute by Gary Angel

 

Camera may be the most popular people-tracking technology, but electronic sensors have a role to play too. Electronic sensors listen ...

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The Measurement Minute
The 2020 Election Analytics Redux: If you build on sand, it’s your fault when the building shakes from 2020-11-06T00:58:41

The Measurement Minute by Gary Angel

 

Every now and again the Measurement Minute goes off topic and what better time than after an election. Professional analysts get thei...

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The Measurement Minute
Potential and Peril : Using Camera for Advanced People Tracking Applications from 2020-10-26T17:36:48

The Measurement Minute by Gary Angel

 

Ghosting, stitching and matrixing are the three big gotchas when you try to use people-counting cameras for more than door-counting. ...

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The Measurement Minute
Different Types of People-Measurement Cameras and When to Use Them from 2020-10-15T18:01:25

The Measurement Minute by Gary Angel

 

Camera has been extremely successful as a people-counting technology and part of the reason is the variety of cameras available. Stan...

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The Measurement Minute
Camera Technology for People Counting : An Overview from 2020-10-05T23:02:57

The Measurement Minute by Gary Angel

 

Camera is the most popular technology for people-counting. And with good reason. It’s highly accurate and very detailed. But wh...

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