Podcasts by The Measurement Minute
Short (about 1 Minute) microcasts highlighting issues in analytics and enterprise measurement
Further podcasts by Gary Angel
Podcast on the topic Wirtschaft
All episodes
Store Dashboarding with Behavioral Analytics from 2022-02-15T19:48:20
The Measurement Minute by Gary Angel
Though the best uses of shopper measurement data often involve focused analysis to answer a specific business question, there’s...
Measuring the Impact of Associate Churn from 2022-02-07T23:15:48
The Measurement Minute by Gary Angel
Retention has become a critical problem for many businesses and for retailers, current retention woes are just icing on an already dismal cake. Churn ...
Real-time Queue Management and Alerting Customization from 2022-02-02T00:12:59
The Measurement Minute by Gary Angel
While flexible digital mapping and a generalized alerting system can cover a very wide variety of real-time applications, queue manag...
Alerting in People-Measurement from 2022-01-25T16:47:20
The Measurement Minute by Gary Angel
Real-time people-measurement creates an array of valuable operational and marketing opportunities. Those opportunities usually involv...
The Age of Customer Equity: An Interview with Author Allison Hartsoe from 2022-01-04T00:38:22
The Measurement Minute by Gary Angel
In The Age of Customer Equity, Allison Hartsoe tackles the journey companies must take to understand and value their customers appropriately. A long-t...
Optimizing the Store Real-time Shopper Journey Pipeline with Associate Detection from 2021-12-08T21:55:41
The Measurement Minute with Gary Angel
A real-time data pipeline for shopper journey data creates all sorts of challenges, and one of the biggest is handling Associate de...
Real-time People Measurement: Analytics and a Whole Lot More from 2021-11-30T17:10:45
The Measurement Minute with Gary Angel
Are real-time analytics valuable? Usually, not so much. So why are we spending a boatload of time adding a true real-time pipeline to our DM1 people...
Measuring Shopper/Associate Interactions from 2021-11-15T19:57:08
The Measurement Minute by Gary Angel
With today’s advanced people-measurement technologies, it’s not that hard to measure when Associates are interacting with...
Store Associate Metrics from 2021-11-02T00:46:07
The Measurement Minute by Gary Angel
Measuring Associates is an unexpected benefit of doing powerful in-store shopper measurement. But when it comes to making sense of As...
Measuring Shopper to Associate Ratios (STARs) – You’re not in Door Count Land anymore from 2021-10-25T15:55:12
The Measurement Minute by Gary Angel
The traditional calculation of Shopper to Associate Ratios (STARs) is simple: Door Count divided by the number of Associates staffed ...
Retail Associate Measurement Strategies from 2021-10-13T22:58:33
The Measurement Minute by Gary Angel
Measuring Associates is a vital part of effective in-store measurement. It’s necessary to ensure proper shopper counting and it...
Creating an Institutional Memory of the Store Layout from 2021-09-23T23:55:36
The Measurement Minute by Gary Angel
Knowing the state of the store is essential for shopper journey analytics. You have to know what’s in the store and where it us...
The STARs Clock: A Data Visualization for Associate Optimization from 2021-09-09T23:16:25
We’ve recently been using a data visualization focused on measuring the intra-day impact of shopper to labor ratios on conversion in the store that’s worth a look.
Why is...
Density Metrics and Store Layout Optimization from 2021-08-23T02:39:55
The Measurement Minute by Gary Angel
The traditional measure used to optimize space in store layout is sales per square foot. Optimizing sales per square foot doesn’t mea...
Measures of Dependence in Retail – Understanding Self-Selection and Store Layout from 2021-08-19T19:54:10
The Measurement Minute by Gary Angel
Self-selection makes understanding optimal store layout challenging. Using measures of independence, you can get a strong sense of ho...
In-Store Shopper Metrics: Dependence and Independence from 2021-08-01T17:55:40
The Measurement Minute by Gary Angel
For shopper measurement, self-selection introduces massive biases in behavioral data. Different shopper populations behave differentl...
Conversion per Opportunity: Combining PoS and Shopper Journey Data from 2021-07-26T00:15:59
The Measurement Minute by Gary Angel
Combining PoS data with shopper journey data yields one of the most powerful in-store metrics: conversion per opportunity. To see why...
The Role of LiDAR in People-Measurement and Shopper Analytics from 2021-07-11T16:35:23
The Measurement Minute by Gary Angel
Shortly before their $1.4 Billion acquisition by a SPAC, I sat down with Gerald Becker of Quanergy to discuss the role of LiDAR in pe...
Tying Point-of-Sale (PoS) data to Shopper Journey Data from 2021-06-22T22:42:52
The Measurement Minute by Gary Angel
If conversion is the all important metric at the bottom of the in-store funnel, it’s disappointingly ambiguous when it comes to...
In-Store Conversion is Surprisingly Ambiguous from 2021-06-14T15:52:45
The Measurement Minute by Gary Angel
In digital analytics, conversion is the easiest thing to measure. For in-store analytics, that’s just not the case. Understandi...
Using Occupancy Management to Drive HVAC from 2021-06-07T18:24:59
The Measurement Minute by Gary Angel
Occupancy Management has been a huge deal with Covid. But is it still useful in post-Covid world? The best application we’ve fo...
Velocity : Measuring Speed of Movement to Determine Shopper Engagement from 2021-05-23T17:56:08
The Measurement Minute by Gary Angel
Measuring the in-store funnel is all about inferring intent. And one of the hardest places to understand intent is distinguishing bet...
In-Store Measures of Shopper Enagement from 2021-05-17T16:45:13
The Measurement Minute by Gary Angel
If store and area pass-by traffic provide a measure of opportunity at the top of the funnel and PoS data provides the bottom of funne...
Pass-by Metrics INSIDE the Store from 2021-05-10T23:52:37
The Measurement Minute by Gary Angel
Pass-by traffic is an important metric in understanding store opportunity. But the principle of understanding opportunity via traffic...
Measuring Pass-by Traffic to the Store and In the Store from 2021-05-02T17:00:48
The Measurement Minute by Gary Angel
Discussion of area foot traffic and what’s an area leads pretty naturally into the next shopper journey metric on our list. Physical ...
Store Areas: The Fundamental Unit of Shopper Location Analytics is Geospatial from 2021-04-19T23:14:14
The Measurement Minute by Gary Angel
There’s a hidden ambiguity at the heart of a metric like “Area Foot Traffic”, because it’s not always obvious...
Getting Started with In-Store Metrics : Area Foot Traffic from 2021-04-13T19:05:10
The Measurement Minute by Gary Angel
When you first start with in-store behavioral analytics it’s best to begin with simple, fairly familiar metrics. That makes Are...
The Store is a Black Box : Building a Measurement Framework for In-Store Shopper Analytics from 2021-04-04T17:07:10
The Measurement Minute by Gary Angel
Most areas within the enterprise have long since honed in on a robust measurement framework for their discipline. Except for minor tw...
In-Store Analytics and Reporting : A Framework for Reporting in the Enterprise from 2021-03-27T17:37:05
The Measurement Minute by Gary Angel
Reporting ranks right up there with the weather as something we love to complain about. And its no wonder, because a lot of enterpris...
Reporting and Dashboarding for In-Store Analytics from 2021-03-23T23:01:27
The Measurement Minute by Gary Angel
A good measurement program starts with metrics and reporting. Starts, because metrics and reporting are themselves just the beginning...
Post-Covid Planning and In-Store Analytics from 2021-03-14T20:46:50
The Measurement Minute by Gary Angel
The summer outlook for both retail and entertainment is looking very favorable. A massive vaccine pipeline and an even larger stimulu...
Comparison of People-Tracking Technologies for In-Store Analytics from 2021-03-06T17:46:11
The Measurement Minute by Gary Angel
There are a wide range of options for people-tracking and in-store measurement and analytics. The main divide is between camera techn...
Using People-Measurement Cameras for Loss Prevention from 2021-02-28T18:54:30
The Measurement Minute by Gary Angel
If Loss Prevention (LP) cameras aren’t great for people-tracking, what about the reverse? Can you use measurement-cameras desig...
Hypothesis Generation and the Digital Analytics Hub from 2021-02-21T18:28:20
The Measurement Minute by Gary Angel
It’s hard to tell one conference from another – especially online. Because one corporate presentation is kind of like ano...
LiDAR, Loss Prevention, Security and People Tracking from 2021-02-13T18:27
The Measurement Minute by Gary Angel
A few posts back the Measurement Minute explained why using Listen
The Covid Vaccine Distribution Problem : Solved from 2021-02-06T18:35:22
The Measurement Minute by Gary Angel
It’s not strictly a measurement problem – but it is an operational queue problem. The Measurement Minute explains how sim...
SmartSeal Interview: RFID Tagging for Supply Chain AND Customer Experience from 2021-02-02T22:52:40
The Measurement Minute by Gary Angel
I recently talked with Mark Shekleton about Smart Seal – his startup focusing on a embedded RFID tags. Smart Seal helps manufac...
Technology Choices for Measuring People-Based Processes from 2021-01-31T22:10:42.023393
The Measurement Minute by Gary Angel
If store-side operational measurement is a huge miss – making it impossible to improve processes around things like curbside pickup ...
Store-side Op Measurement is a HUGE Miss from 2021-01-31T22:10:42.023393
The Measurement Minute by Gary Angel
A lot of the worst aspects of the curbside pickup experience are driven by bad customer communications. But even with perfect communications,...
Breaking down a bad curbside pickup experience from 2021-01-31T22:10:42.023393
The Measurement Minute by Gary Angel
A lot of bad curbside pickup experiences are caused by 2 basic mistakes: not having a busy-time/overflow strategy and misusing core technolog...
Ring, Ring…Cluephone: A Curbside Pick Saga from 2021-01-31T22:10:42.023393
The Measurement Minute with Gary Angel
Covid-19 is creating massive disruption in consumer habits – creating opportunities to gain AND LOSE customer loyalty. If my curbside...
High Risk, High Reward. Building Habits is the Business Of Good Customer Experience from 2021-01-31T22:10:42.023393
The Measurement Minute by Gary Angel
Covid is driving massive change in customer behavior and attitudes. Will it last? Nobody really knows. But every marketer knows that customer habits are h...
Feeding the Frantic Desire to Know Who’s Ahead from 2021-01-31T22:10:42.023393
The Measurement Minute by Gary Angel
If you’re really good at measuring horse-racing, are you obligated to also measure horses? It doesn’t seem like it, but I find my...
Testing Ideas for Display Measurement from 2021-01-31T22:10:42.023393
The Measurement Minute by Gary Angel
Creating good testing ideas is a common roadblock to the successful use of analytics. Fortunately, at least when it comes to display measurem...
Display Analytics Case Study: The Surprisingly Easy Path from Analytics to Action from 2021-01-31T22:10:42.023393
The Measurement Minute by Gary Angel
Data doesn’t always create new understanding and new understanding doesn’t always generate new action. It’s all too common to get interesting...
Full-Funnel Display Analytics from 2021-01-31T22:10:42.023393
The Measurement Minute by Gary Angel
Adding product interaction and take-away metrics for display measurement creates something close a full-funnel analysis. When you know Traffi...
The Basics of Display Measurement from 2021-01-31T22:10:42.023393
The Measurement Minute by Gary Angel
Using PoS to measure display performance is surprisingly hard. Beginning of season rollouts make comparability a challenge. And the goal isn&...
Merchandising Analytics: Measuring In-Store Displays from 2021-01-31T22:10:42.023393
The Measurement Minute with Gary Angel
2019 was a busy year for new product development at Digital Mortar and we have three new products coming out this quarter. The most interes...
Unintentional Model Bias: Why Laziness and Census Data can be good proxies for racism from 2021-01-31T22:10:42.023393
The Measurement Minute with Gary Angel
The easiest way to create a biased model is often to just use the data you have. Census data, in particular, is a common culprit. It’...
Screening Off – The right answer for thinking about model bias from 2021-01-31T22:10:42.023393
The Measurement Minute by Gary Angel
You can’t use a protected variable in a model and you shouldn’t use a proxy for it either. But how do you decide what’s a p...
The Problem of Correlation: Why you don’t need to have a variable to use it from 2021-01-31T22:10:42.023393
The Measurement Minute by Gary Angel
If a model didn’t use gender as a variable, it can’t be gender-biased…right? Totally wrong. Because correlations to protect...
The Apple Card and Model Bias : It’s not so easy to tell if a model is biased from 2021-01-31T22:10:42.023393
The Measurement Minute by Gary Angel
Most people probably think it’s a slam dunk to decide if a model is biased against a protected class. It isn’t. Because age, gend...
Fixing Overly Tactical Metrics: Content Consumption Part II from 2021-01-31T22:10:42.023393
The Measurement Minute by Gary Angel
If Views is overly tactical and encourages click-bait content, what’s the right metric to replace it? Here are three strategies (all wi...
Missing the Forest While Counting Trees : Content Consumption and Tactical Metrics from 2021-01-31T22:10:42.023393
The Measurement Minute by Gary Angel
Game-ability isn’t the only way metrics can go wrong. Sometimes, a metric’s problems are revealed when it accomplishes exactly wh...
Gameable Metrics: College Board 2 : Students and Universities 0 from 2021-01-31T22:10:42.023393
The Measurement Minute by Gary Angel
Not every metric that can be measured should be measured. Some metrics used as KPIs turn out to be easily gameable – resulting in an ar...
After the Apocalypse: the Virtues of Cloud Infrastructure from 2021-01-31T22:10:42.023393
The Measurement Minute with Gary Angel
California got a little taste of life after the Apocalypse last week and boy did it suck. The latest Measurement Minute reflects on the vir...
Tackling Data Governance: Is it the Equivalent of Soviet-era Agriculture? from 2021-01-31T22:10:42.023393
The Measurement Minute by Gary Angel
In another interview from the DA Hub, Matthew Wolf from Dignity Health joins the Minute. Since he was recently tapped to head-up a large-scal...
The Great GameStop Short Squeeze : Not Quite an Analytics Topic but… from 2021-01-29T01:03:51
The Measurement Minute by Gary Angel
Ahh the great GameStop short squeeze. Every so often small investors get a chance to stick it to the man to the great glee of almost ...
Comparing the Cost of Using LP Cameras to Dedicated Measurement Cameras for People-Tracking from 2021-01-27T20:16
The Measurement Minute by Gary Angel
There are a lot of reasons why it seems like it would make sense to use existing LP cameras for people-tracking projects. In fact, it...
Using Loss Prevention (LP) Cameras for People-Tracking Analytics from 2021-01-26T00:28:02
The Measurement Minute by Gary Angel
Using LP cameras for people-tracking seems like a slam-dunk. After all, you already have the cameras in the ceiling. But there are go...
Lidar Technology for People-Tracking and Shopper Measurement from 2021-01-12T23:41:30
The Measurement Minute by Gary Angel
Lidar may be best known for its application to self-driving cars, but it’s also a powerful people-tracking technology. Lidar...
Key Applications for People-Tracking Technologies Webinar from 2021-01-04T22:47:16
The Measurement Minute by Gary Angel
To get the new year off to a good start, Tilman Schwarze of Hella and I are doing a free webinar covering the key applications of peo...
Tackling Attribution : A Measurement Minute Interview with Scott Konopasek from 2020-12-20T17:24:34
The Measurement Minute with Gary Angel
Attribution is one of the most challenging endeavors in marketing analytics. It’s a problem I failed at a few times back at S...
The Cans and Cant’s of Bluetooth Associate Tracking from 2020-12-12T19:53:12
The Measurement Minute with Gary Angel
Bluetooth is a go to technology for Associate Tracking. It’s easy to implement and deploy and provide continuous tracking at ...
Labor Tracking with Bluetooth (BLE) from 2020-12-06T19:42:32
The Measurement Minute with Gary Angel
WiFi based electronics never worked very well for labor tracking, but Bluetooth, particularly as a supplement to camera, can work v...
Electronics and Camera: Complementary People-Tracking Technologies from 2020-12-01T20:01:47
The Measurement Minute by Gary Angel
Camera and Electronics work very differently and have fundamentally different characteristics when it comes to people-tracking. Oddly...
Electronic People-Tracking Technology: Strengths and Weaknesses from 2020-11-24T01:03:19
The Measurement Minute by Gary Angel
Electronic Tracking is one of the easiest and most cost-efficient methods for doing shopper geolocation tracking. But how much measur...
Electronic Sensor People-Tracking Technology from 2020-11-15T19:30:58
The Measurement Minute by Gary Angel
Camera may be the most popular people-tracking technology, but electronic sensors have a role to play too. Electronic sensors listen ...
The 2020 Election Analytics Redux: If you build on sand, it’s your fault when the building shakes from 2020-11-06T00:58:41
The Measurement Minute by Gary Angel
Every now and again the Measurement Minute goes off topic and what better time than after an election. Professional analysts get thei...
Potential and Peril : Using Camera for Advanced People Tracking Applications from 2020-10-26T17:36:48
The Measurement Minute by Gary Angel
Ghosting, stitching and matrixing are the three big gotchas when you try to use people-counting cameras for more than door-counting. ...
Different Types of People-Measurement Cameras and When to Use Them from 2020-10-15T18:01:25
The Measurement Minute by Gary Angel
Camera has been extremely successful as a people-counting technology and part of the reason is the variety of cameras available. Stan...
Camera Technology for People Counting : An Overview from 2020-10-05T23:02:57
The Measurement Minute by Gary Angel
Camera is the most popular technology for people-counting. And with good reason. It’s highly accurate and very detailed. But wh...