Making Trailers with Eric Butler, Creative Director&Executive Producer (USA Network, HBO) - a podcast by Ezra Justin Lee

• Using sounds to effect emotional response in trailers (3:45)
• “What is a ‘marketing campaign’ and ‘creative marketing’?” (9:30)
• How Eric started at HBO (10:55)
• Configuring the story of a trailer (19:50)
• How to navigate Hollywood as someone from underrepresented background (29:00)

Check out Eric’s trailers here: https://vimeo.com/ericobutler

 

Further episodes of The Mechanics of Storytelling

Further podcasts by Ezra Justin Lee

Website of Ezra Justin Lee