Podcasts by The Medium Rules: Long-Term Trends in Media and Technology

Aggregating and Innovating in Publishing with James Heckman, CEO of Maven. from 2020-03-11T01:35:31

On this episode of The Medium Rules, I sit down with James Heckman to discuss his business philosophy animating Maven, as well as a look back at James’ career to date. Maven styles its...

The Impeachment Trial with Adam Michaels & Mike Norton of HBA from 2020-01-17T22:03:34

For this episode of The Medium Rules, the first of 2020, we decided to delve into the headlines and take an in-depth look at the impeachment trial of President Trump in the US Senate from a tria...

Network Effects, with Tim Gunderson of Carta from 2019-12-20T00:47:01

Sometimes the biggest startup ideas are sitting right under our noses until somebody decides to just pick up and build the company. This is the case with Carta, which took an obvious pain...

Media Strategies for Political Advocacy in the 2020 Election Cycle w/ Swing Left from 2019-10-24T11:00:39

How do you crack the code on effectively messaging political advocacy on social media? What is the right tone, what are the right platforms, and what is the right targeting? One organizatio...

AppNexus, AT&T and the Future of Media, with Michael Rubenstein President of AppNexus from 2019-09-13T14:03:02

The explosion of so-called programmatic advertising over the past decade is one of those technological phenomena that has had so many and so varied a set of seismic second-order effects...

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Podtech Analytics & Attribution w/ Sean Creeley & Andy Pellett of Podsights from 2019-07-26T03:32:17

With the explosion of podcasts and podcasting in recent years (there are 700,000 podcasts and counting, according to The New York Times), podcasting has become big business. In addition, th...

The Rise of Food Media, with Gail Simmons from 2019-06-13T11:27:10

The past 15 years have seen the cooking show move from niche, daytime and educational “good for you” programming to the center of mainstream American entertainment.  This has fueled th...

The Amazon HQ2 Pullout: Anatomy of a Disaster, with Ari Wallach and Duff McDonald from 2019-05-08T22:33:30

Last November, after an extended RFP bidding process involving initially 280 cities, narrowed down to twenty “finalists”, Amazon announced Long Island City in Queens, New York as its “HQ2” winne...

Content With A Purpose, with Troy Young President of Hearst Magazines from 2019-04-18T02:35:03

The twin challenges of both monetizing content and managing the transition from a print-dominated world to a digital-dominated world are not for the faint of heart. For some, the scale and ...

The Impossible Hack, with Jasper Malcolmson CEO of Skylight Tools from 2019-03-13T22:07:54

If there was one area of the consumer economy that you may have thought might be impervious to the “direct-to-consumer” disruption of the past several years, good chance it would have been the h...

Securing the Blockchain, with Demo Skalkotos and Zach Hamilton from 2019-02-11T21:09:23

One of the more intractable problems with cryptocurrency is also one of the most basic: how do you keep digital assets on the blockchain secure? This is an issue of hacks and honeypots.&nbs...

The Amazing Journey: Christiane Lemieux, Reimagining Home Design in a Digitally Native World from 2019-01-14T10:00:56

If you stop and think about it, the category of home furnishings and home design is one of the most daunting to take online. As much as we have come to take the success of companies like Wa...

Security Tokens Explained, with Atomic Capital from 2018-12-10T11:00:22

What exactly is a security token? How is it expressed on the blockchain? How is it traded? Why is a security token better than an electronic share? What are the downsides?&nb...

Innovators, Disruptors and Rewriters: Leonard Brody, Co-Founder of Creative Labs and Host of The Great Rewrite from 2018-11-20T10:00:42

How can we define and identify seismic-grade disruption? Is this recognizable contemporaneously, or only with the benefit of hindsight? And if there is some kind of taxonomy of disrupt...

The Micro-Influencer Economy with Alia Ahmed-Yahia and James Bosworth from 2018-10-29T13:35:47

Kim Kardashian was recently featured on the cover of Business of Fashion with the headline “The Age of Influence.” “Truer” words may never have appeared in print. Indeed, the influence...

The Three Zeros: Self-Driving Cars with Oliver Mitchell of Autonomy Ventures from 2018-10-01T10:00:25

On this episode of The Medium Rules, host Alan Baldachin is joined in the HBA Podcast Studio by Oliver Mitchell, Founding Partner at Autonomy Ventures, to discuss all things automation. Alan a...

Tennis Tech with Walid Fattah, CEO & Co-Founder of Club Software and Booking App, Kourts, Inc. from 2018-08-30T22:49:42

With technology disrupting all sectors of the economy and culture, it should come as no surprise that this reality also extends to how we play. On this episode of The Medium Rules, host Ala...

Finding Your Audience: Somebody Feed Phil and the Transition from Public Television to Netflix and the World of OTT from 2018-08-15T11:07:17

It is axiomatic that the big three “over the top” (OTT) streaming services—Netflix, Hulu and Amazon Prime—dominate what and how we watch television. But how has this revolution in long-form...

Alignment: Accelerating Funded Startups and the Agency of the Future from 2018-06-26T17:17:40

“Alignment: Accelerating Funded Startups and the Agency of the Future”

With the proliferation of funded e-commerce startups focused on the direct-to-consumer, how is ...

Alignment: Accelerating Funded Startups and the Agency of the Future from 2018-06-26T17:17:40

“Alignment: Accelerating Funded Startups and the Agency of the Future”

With the proliferation of funded e-commerce startups focused on the direct-to-consumer, how is ...

Longpath: Communicating with our Future Selves with Ari Wallach from 2018-06-04T06:30:19

Notwithstanding the accelerating advance of technology, or possibly because of it, humanity seems to be an “Intertidal” moment whereby the norms, institutions and in many cases the leaders we ha...