Should Membership Trials be Free or Paid? - a podcast by The Membership Guys

Offering a trial is a great way of moving people off the fence and encouraging them to give your membership a try.
However should that trial be free, or should it involve a nominal charge?
In this episode of The Membership Guys Podcast, I cover the pros and cons of each option, and dive deeper into the benefits and considerations of offering a trial for your membership.
Episode Summary: How offering a trial on your membership can significantly increase sales
Why most people instinctively choose to make their trials free
The psychology behind a trial period, and how it differs from free vs paid
The only metric that matters when assessing the performance of your trial

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