The 16 billion USD business of makeup in the MENA with Samer Khouzami - a podcast by Hakawati | حكواتي

Samer Khouzami is a makeup artist-turned-entrepreneur whose namesake cosmetic brand was launched at Sephora Middle East in June, 2019. He has over 2 million followers on Instagram and in this episode, we discuss the demise of social media and his journey from cash-trapped student to overseeing a growing beauty empire in an industry that's expected to be worth 44.55 billion USD by 2023 in the Middle East alone.

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