Shortcast #007: Gerard Leeuwenburgh (Informa Markets) - a podcast by Malaysian-German Chamber of Commerce and Industry | AHK Malaysia

For most industries trade shows are a vital part of showcasing their products and connect with new customers. In this episode, we talk with Gerard Leeuwenburgh from Informa Markets who organizes many major trade shows in Malaysia. Like the airline industry, there will be a "new norm" for trade shows as there is a need for people to meet - and the industry will have to find new ways like, for example, hybrid events. 

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