Podcasts by The MM+M Podcast
MM+M editors Marc Iskowitz and Larry Dobrow interview people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released every Wednesday.
Further podcasts by The MM+M Podcast
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MM+M Podcast 11.2.21: RDA’s Michael Nace from 2021-11-02T13:50:36
Nace, brand director for Rare Disease Advisor (an MM+M sister brand), joins Marc Iskowitz to discuss trends shaping the awareness and commercialization of rare disease products.
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HCP measurability and insights from 2021-10-28T14:10:19
Advertisers have come to expect a deeper level of understanding on performance for their campaigns. Traditional metrics provide insights on engagements, clicks, views, etc. Those are singular event...
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MM+M Podcast 10.26.21: PulsePoint’s Maria Simeone from 2021-10-26T18:11:56
Simeone, VP of marketing at PulsePoint, joins Marc Iskowitz to explain findings from its half-year State of Health Media report, including keys for healthcare marketers to reach HCP and patient aud...
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Engaging partners early in the commercialization process is key to success from 2021-10-21T18:18:38
Creating a solid branding foundation and market access strategy will pay off down the road.
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MM+M Podcast 10.21.21: Issue One’s Danielle Caputo from 2021-10-21T13:39:36
Caputo, legislative and programs counsel for Washington watchdog group Issue One, talks about “dark money” and ethics in the advertising about Medicare drug-price negotiations.
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Why product design and usability matter in supporting HCP engagements from 2021-10-20T18:28:31
In this podcast, Healio’s Andrea Gaymon, Chief Product Officer and Matthew Dechen, Vice President, Deep Engagement and Custom Solutions, discuss how good product design and usability are essential ...
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Return to work with Steph Garcia and Steve Madden from 2021-10-19T17:43:44
Tune in to hear Chief People Officer, Steph Garcia, explain how Real Chemistry is leading the way in return to work strategy.
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Best practices for patient audience targeting and measurement from 2021-10-14T13:50:13
How AI and machine learning steer sharper measurement.
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MM+M Podcast 10.14.21: Highlights from the MM+M Awards dinner from 2021-10-14T13:41:31
MM+M’s Larry Dobrow and Marc Iskowitz put up a pot of coffee the morning after the Oct. 7 MM+M Awards dinner to recap highlights from a very special evening, including interviews with some of the w...
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MM+M Podcast 10.6.21: GSK Consumer Healthcare’s Tamara Rogers from 2021-10-07T15:31:57
GSK Consumer Healthcare's Tamara Rogers, global chief marketing officer, explains how the work of setting the purpose for its brands took on more urgency during the pandemic.
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Becoming a Healthcare Agency of Choice Among Clients and Employees from 2021-10-06T18:17:51
In this podcast, you’ll hear from Partner & President of imre Health, Jeff Smokler, on how the agency works to differentiate itself among a crowded landscape of talented and well-capitalized compet...
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Driving adherence through nursing and compassionate connections from 2021-09-29T14:12:17
While the past year and a half has presented a myriad of challenges — both from a patient perspective and for those working in healthcare and pharma — the pandemic accelerated engagement approaches...
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MM+M Podcast 9.28.21: Alerje’s Javier Evelyn from 2021-09-28T20:48:37
Javier Evelyn, founder of digital allergy management startup Alerje, discusses the lack of capital for Black founders and why structural exclusion is hampering the digital health ecosystem.
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Digital healthcare transformation from 2021-09-27T17:36:33
The dark downsides and how marketers can address.
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MM+M Podcast 9.24.21: Ipsen’s Paul Murasko and Impiricus’ Dr. Osama Hashmi from 2021-09-24T16:07:35
Physicians want to access medical content on-demand, but pharma still relies on a “push” model. Ipsen’s Paul Murasko and Impericus’ Dr. Osama Hashmi share data-based suggestions for the kind of HCP...
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The Pitfalls of Data-Driven Planning from 2021-09-16T18:43:03
What is your data telling you? Most pharma marketers either aren’t getting the Health Care Professional (HCP) insights they need to drive impact or don’t know how to interpret what they have in an ...
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MM+M Podcast Sept. 15, 2021: Fingerpaint’s Krystal Gomola and Closerlook’s Jasmine Anthony from 2021-09-15T18:19:03
Gomola and Anthony discuss their agencies’ efforts to broaden and diversify the pipeline of healthcare marketing talent. Third in our quarterly series spotlighting how firms from the membership of ...
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MM+M Podcast with Ashfield Health from 2021-09-15T16:49:04
When every clinical, commercial, or marketing decision impacts a human life, choosing the right healthcare intelligence platform matters. And when an impossible amount of data exists, waiting to be...
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The MM+M Podcast with Pleio from 2021-09-14T15:58:30
Pleio is the creator of the white-label GoodStart program, a patient support program designed to close the adherence gaps through patient education and reverse the elusive $300 billion medication m...
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MM+M Podcast 09.13.21: Calcium founder and CEO Steven Michaelson from 2021-09-13T14:12:53
Calcium's Steven Michaelson talks about the art of drive and commitment — and about conquering adversity along the way.
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MM+M Podcast 9.10.21: Google Cloud’s Joe Miles from 2021-09-10T16:00:26
Joe Miles, managing director, healthcare & life sciences for Google Cloud, explains where the healthcare system made the biggest technological leaps during the pandemic, as well as how interoperabi...
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MM+M Podcast 9.1.21: DuPage Medical Group's Steve Nelson from 2021-09-01T13:35:01
Steve Nelson, CEO of DuPage Medical Group, explains why medicine overall is failing to support doctors’ mental health and what his organization is doing to combat burnout among its healthcare workf...
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MM+M Podcast 8.27.21: Regimen’s Max Kersting from 2021-08-27T16:38:30
Max Kersting, co-founder of Regimen, the first digital therapy for erectile dysfunction, talks about how the startup is vying to replace ED pills like Viagra and to reduce stigma around intimate he...
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MM+M Podcast 8.12.21: Agile Therapeutics’ Amy Welsh from 2021-08-12T14:26:12
Just how easy is it to launch a drug in the not-quite-post-pandemic pharma landscape? Amy Welsh, Agile Therapeutics VP of marketing, discusses some of the ways she’s helping hormone patch Twirla, w...
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The MM+M Podcast 8.5.21: Dr. Charlotte Jones-Burton from 2021-08-05T19:09:36
Dr. Charlotte Jones-Burton, president and co-founder of Women of Color in Pharma, returns to the podcast to share findings from a poll conducted during the group’s July 29th Think Tank regarding th...
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The MM+M Podcast 7.28.21: Bob Mauriello from 2021-07-28T16:16:35
Lisa Stockman-Mauriello’s husband Bob Mauriello talks with MM+M’s Marc Iskowitz a week after Lisa received her first dose of an experimental ALS drug that may alter the course of her disease.
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The MM+M Podcast 7.22.21: APCO’s Wayne Pines from 2021-07-22T17:57:28
The unprecedented nature of the Food and Drug Administration's approval of Alzheimer’s drug Aduhelm has led to more negative publicity than perhaps any other new medication, at least in recent year...
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The MM+M Podcast 7.8.21: Otsuka’s Elaine Gamble from 2021-07-09T14:51:53
As the short list goes live for this year’s MM+M Awards, Otsuka’s Elaine Gamble, chair of judges, debriefs with MM+M’s Marc Iskowitz about her impressions of working with some of the 80-member jury...
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The MM+M Podcast with Triple Threat Communications from 2021-06-29T14:02:30
Tim Frank created Triple Threat Communications more than 15 years ago. Clients soon dubbed it "The Unagency." So what's that about, how is it performing, and why might the big network agencies be a...
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The future of health must be equitable from 2021-06-25T19:30:55
In the last year, longstanding gaps in global health systems have been exposed. Even as we emerge from the pandemic, the ripple effects of health disparities are felt in all corners of the healthca...
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The MM+M Podcast 6.23.21: ZS’s Jacob Braude from 2021-06-24T16:17:51
As COVID-19 vaccination slows in this country, a study finds behavioral nudges may be able to encourage the hesitant to get shots. Jacob Braude, from ZS’s applied behavioral science unit, explains ...
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The MM+M Podcast 6.15.21: Unpacking the 2021 Agency 100 issue from 2021-06-15T09:32:07
With the debut of the Agency 100 issue today, MM+M’s Marc Iskowitz is joined by Stephen Madden, editor-and-chief/GM, and Larry Dobrow, executive editor, to discuss the digital and print content pac...
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MM+M Marketers@Home 6.10.21: Eli Lilly’s Roni Chase from 2021-06-11T16:42:43
Roni Chase, VP of marketing at Lilly and an economist by training, explains why real world evidence (RWE) deserves to play a bigger role in pharma's commercial strategy.
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MM+M Podcast with Verywell from 2021-06-10T15:10:26
As COVID-19 vaccinations roll out and restrictions are lifted, consumers are in a state of transition that impacts mental health in many ways. In this sponsored podcast, therapist and Verywell Edit...
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The MM+M Podcast 6.3.21: Juice Pharma’s Forrest King and H&S’s Mario Muredda and Paulette Robinson from 2021-06-03T16:51:36
Juice Pharma’s Forrest King and Harrison and Star’s Mario Muredda and Paulette Robinson join Marc Iskowitz for the second of a four-part series exploring how MAHF member agencies are progressing to...
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MM+M Podcast with Phreesia Life Sciences from 2021-05-27T13:44:48
The COVID-19 pandemic has had a major impact on patients’ preferences and expectations when it comes to care, and it’s accelerated the move toward consumerism. These patient-centric shifts toward c...
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GCI Health (Sponsored) from 2021-05-25T14:33:57
The role of work-life balance in the agency world — especially in communications/PR — is often discussed, but why should clients care and why should they seek out agency partners who place a high v...
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MM+M Podcast with Razorfish Health from 2021-05-20T14:36:27
Pharmaceutical reps, patients and fellow HCPs are trying to get closer to doctors at a time when they’re driven further apart. A Q4 2020 study conducted by MM+M and RFH revealed unexpected truths f...
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An MM+M sponsored podcast with Splice: Episode 3 from 2021-05-18T19:32:28
Splice Agency's Andrew Miller and Mike Kelly describe what makes it unique from their employee perspective and how the agency is living its values.
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Episode 96: Human Data Science’s Murray Aitkin from 2021-05-14T14:53:31
How much of an impact did the pandemic have on medicine spending last year? IQVIA’s Murray Aitken joins MM+M’s Marc Iskowitz to provide a rundown on spend and usage trends, as well as the institute...
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A sponsored MM+M Podcast with Swoop from 2021-05-13T17:09:06
Machine learning and artificial intelligence offer an unprecedented opportunity for pharmaceutical marketing to deliver differentiated messaging to precise patient and HCP audiences on the right ch...
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Episode 95 Dr. Charlotte Jones-Burton from 2021-05-05T17:52:37
Dr. Charlotte Jones-Burton, WOCIP president and co-founder, discusses the group’s latest initiative, designed to address vaccine hesitancy among the Black and Brown communities by training members ...
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A sponsored MM+M Podcast with Healthline Media: Episode 2 from 2021-05-04T16:01:05
Brendan McHenry, SVP of sales and strategy at Healthline Media, breaks down how complementary health habits and financial wellness are crucial considerations for chronic condition communities.
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A sponsored MM+M Podcast with DeepIntent from 2021-04-29T17:23:50
Surveying patients for a new research report, DeepIntent found that nearly three-quarters of patients believe more lives can be saved if people were better informed about their treatment options — ...
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Episode 94 Lisa and Bob Mauriello from 2021-04-28T18:40:07
Lisa Stockman Mauriello and husband Bob Mauriello, who have been leading a high-profile campaign to gain access to Biogen’s tofersen under so-called expanded access, discuss the drugmaker’s decisio...
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A sponsored MM+M podcast with Healthline Media from 2021-04-27T19:44:12
Healthline Media’s VP of Marketing, Kate Gallagher, discusses the importance of diet & nutrition and mental health for those living with chronic conditions.
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An MM+M sponsored podcast with Splice: Episode 2 from 2021-04-22T16:13:09
Culture is all about a positive working environment and how we treat one another. It’s a way of interacting in a constructive and respectful way. It’s how SPLICE defines our vision as an agency tha...
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Episode 93: Investigative journalist Surani Fernando from 2021-04-21T17:11:57
Fernando and MM+M’s Marc Iskowitz discuss the decision to pause the use of Johnson & Johnson's COVID-19 vaccine, and what marketers can expect when the CDC meets this Friday to make recommendations...
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A sponsored MM+M podcast with OptimizeRx from 2021-04-20T18:18:37
Chris DiCostanzo and Rebecca Love of OptimizeRx talk about innovations in patient onboarding and opportunities to make patient engagement more human and interactive.
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Episode 92: Dr. B's Cyrus Massoumi from 2021-04-15T21:05:33
ZocDoc founder and serial entrepreneur Cyrus Massoumi joins MM+M's Marc Iskowitz to discuss his latest venture, online vaccine standby list Dr. B, and where the COVID-19 vaccine rollout goes from h...
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A sponsored MM+M podcast with Talking Medicines from 2021-04-15T17:14:04
Understanding the voice of the patient with Jo Halliday, CEO of Talking Medicines, talking about PatientMetRx the world’s first social intelligence designed specifically to understand patient conte...
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Episode 91: Cepheid's Jared Tipton and Canale Comms' Jason Spark from 2021-04-07T17:36:35
Cepheid's Jared Tipton and Canale Communications' Jason Spark recap the launch of Cepheid’s Sars-COV-2 test, and the crisis plan that helped them manage through the early days of the pandemic, in c...
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A sponsored MM+M podcast with Veradigm from 2021-03-30T16:38:22
COVID-19 is changing the way pharma companies reach healthcare providers, and creating opportunity in the process. MM+M discusses with Damon Basch, Vice-President of Media Solutions at Veradigm.
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Episode 89: OHG’s Gena Pemberton and CHX’s Drucilla Brown from 2021-03-25T17:21:07
Gena Pemberton and Drucilla Brown, of Omnicom Health Group and Concentric Health Experience, respectively, join Marc Iskowitz for the first of a four-part series exploring how MAHF member agencies ...
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Episode 90: OHG’s Gena Pemberton and CHX’s Drucilla Brown from 2021-03-25T16:21:07
Gena Pemberton and Drucilla Brown, of Omnicom Health Group and Concentric Health Experience, respectively, join Marc Iskowitz for the first of a four-part series exploring how MAHF member agencies ...
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A sponsored MM+M podcast with Splice from 2021-03-23T16:25:41
Paul Hagopian and Joshua McCasland from Splice Agency, located in the San Francisco Bay Area, discuss with Steve Madden the key decisions made in creating a strong culture allowing their teams to t...
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Episode 89: Marketers@Home with Moderna’s Barbara Salami from 2021-03-19T16:06:19
Barbara Salami, VP of digital for commercial at Moderna, speaks with Marc Iskowitz about designing digital experiences that will enable universal, equitable access to the biotech’s COVID-19 vaccine.
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A sponsored MM+M podcast with Healio's Zach Gursky and Matt Holland from 2021-03-16T20:36:23
Healio's Zach Gursky and Matt Holland sit down with MM+M's Larry Dobrow to discuss the evolution of ad-tech amid COVID-19.
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Episode 88: Surani Fernando from 2021-03-12T17:11:13
Surani Fernando just wrapped up an original podcast series dubbed The CoVax Files, in which she dives deep into the Covid vaccine race with top experts from around the world. She joins MM+M's Marc ...
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A sponsored MM+M podcast with HealthLink's Amar Duggasani from 2021-03-09T23:10:16
HealthLink president Amar Duggasani joins MM+M executive editor Larry Dobrow to discuss the results of the 2021 MM+M/HealthLink Healthcare Marketers Survey and offer his take on the state of the di...
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Episode 87: FCB Health Network's Dr. Sommer Bazuro from 2021-03-04T17:29:58
Under-representation of Black and Hispanic patients in oncology trials has been a longstanding problem. FCB Health Network's Dr. Sommer Bazuro, chief medical officer, joins Marc Iskowitz to discuss...
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A sponsored MM+M podcast with W2O's Jim Weiss from 2021-03-02T22:36:07
The Vaccine Confidence Project: How We Get from Shelter-in-place to Herd Immunity
Listen in as two front-line leaders, Steve Madden, GM and Editor-in-Chief of MM+M and Jim Weiss, Founder a...
A sponsored MM+M podcast with Real Chemistry's Jim Weiss from 2021-03-02T21:36:07
The Vaccine Confidence Project: How We Get from Shelter-in-place to Herd Immunity
Listen in as two front-line leaders, Steve Madden, GM and Editor-in-Chief of MM+M and Jim Weiss, Founder a...
Episode 86: Moderna's Patrick Bergstedt from 2021-02-25T19:13:29
Patrick Bergstedt, SVP of commercial vaccines for Moderna, talks with Marc Iskowitz about commercializing Moderna's COVID-19 shot, including its approach to vaccine hesitancy among communities of c...
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A sponsored MM+M podcast with Komodo Health from 2021-02-19T19:45:42
Komodo Health experts talk agencies evolving into tech companies, the surge in data-driven decisionmaking and more.
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Episode 85: Previewing MM+M's redesigned website from 2021-02-10T23:42:07
MM+M is about to reveal a major website redesign. Stephen Madden, MM+M's editor-in-chief and GM, along with Haymarket Media's Jason Wesalo, VP of product strategy, and Michael Moreau, senior UI/UX ...
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Episode 84: inThought Research's Dr. Leon Henderson-MacLennan from 2021-02-05T22:15:51
Is biopharma slowly cracking the code on Alzheimer’s disease? Leon Henderson-MacLellan, M.D., of inThought Research, joins Marc Iskowitz, editor-at-large for MM+M, to explain why January was a pivo...
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A sponsored MM+M podcast with GCI Health's Kristin Cahill from 2021-02-02T19:51:09
Cahill talks culture, clients and leadership succession amid a pandemic.
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Episode 83: Johns Hopkins University's Matt Crane from 2021-01-29T18:37:04
Matthew Crane, a second-year medical student at the Johns Hopkins University School of Medicine, joins Marc Iskowitz, editor-at-large for MM+M, to discuss his new research, which quantifies the phe...
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Being 'Patient': Make Marketing More Human from 2021-01-27T18:31:58
Imre Health's Kirsty Whelan and Ryan Jordan join Maryland Institute College of Art's Ellen Lupton and MM&M's Steve Madden to discuss the importance of design-thinking and empathy in healthcare mark...
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Episode 82: Publicis Health's Alexandra Von Plato from 2021-01-21T18:01:05
Publicis Health CEO Alexandra Von Plato debriefs with Marc Iskowitz, MM+M's editor-at-large, about a J.P. Morgan Healthcare Conference like no other.
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Episode 81: Road to the 2021 Agency100 issue from 2021-01-15T16:33:33
Larry Dobrow, MM+M's executive editor, joins Marc Iskowitz, editor-at-large, for this special edition of the podcast sharing tips, FAQs and a sneak peek at what to expect as the 2021 Agency100 seas...
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Episode 80: VMLY&R's Walter Geer III from 2021-01-07T18:09:23
After the May death of George Floyd, companies dedicated millions of dollars toward inclusion efforts. Has there been enough momentum? Why are Black creatives still unicorns? Is CDO a legit role? V...
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Episode 79: The rise and fall of telehealth, and other meaningful healthcare trends of 2020 from 2020-12-21T14:17:32
A panel representing four of this industry’s sharpest minds recaps the most meaningful healthcare trends of 2020, from mental health’s move to the center of our well being to the rise and fall of t...
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Episode 78: Dr. Rose Marie Leslie, M.D. from 2020-12-10T17:16:58
Dr. Rose Marie Leslie, the University of Minnesota chief family medicine resident who was named the year’s most impactful content creator on TikTok, discusses how her videos have resonated with the...
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Marketers@Home Podcast Episode 6: Akili Interactive's Meghan Rivera from 2020-12-03T19:13:12
Meghan Rivera, who joined Akili Interactive as chief marketing officer in October after a 20-year career with such pharma companies as Amag and Boehringer, reflects on her move to digital therapeut...
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Episode 77: The ‘dynamic health moments’ panel on overcoming vaccine resistance from 2020-11-24T20:00:57
With at least two COVID vaccines shown to have 95% efficacy against viral infection, talk is shifting to getting people to take them. Three social-media experts - representing in-house, agency and ...
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A sponsored MM+M podcast with Spectrum Science's Liz Bryan and Dayna Hochstein from 2020-11-19T17:00:01
In this sponsored podcast, MM+M editor-in-chief and GM Steve Madden speaks with Spectrum Science's Liz Bryan, EVP, biotech, and Dayna Hochstein, SVP, new business and marketing, about Spectrum's in...
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Episode 76: Dr. Charlotte Jones-Burton from 2020-11-18T20:25:54
Dr. Charlotte Jones-Burton, VP of Otsuka and president and co-founder of WOCIP, weighs in on recent statements concerning Vice-President-elect Kamala Harris' Black heritage, and offers her take on ...
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Episode 75: Everyday Health's Dr. Patrice Harris from 2020-11-12T14:07:14
Dr. Patrice Harris speaks about what it was like to helm the American Medical Association for a one-year presidency that ended in June, as well as goals for her new role as medical editor-in-chief ...
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Episode 74: Post-election analysis from a trio of healthcare policy pros from 2020-11-05T14:51:37
With election results hanging in the balance a day after the US election, Coalition for Healthcare Communication's Jon Bigelow, GWU's Dora Hughes and Alexion's Tamar Thompson explain what we can ex...
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A sponsored MM+M podcast with Verywell's Rachel Berman and Rob Parisi from 2020-10-29T20:07:45
In this sponsored podcast, Verywell general managers Rachel Berman and Rob Parisi discuss the evolving content needs of health and wellness consumers, the importance of transparency around diversit...
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Episode 73: Genentech's Quita Highsmith from 2020-10-28T14:49:15
Genentech isn’t currently developing a SARS-CoV-2 vaccine or therapeutic, but the biotech has been conducting research that could bring insight to bear on the willingness among communities of color...
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Episode 72: Deloitte's David Betts and Chris Zant from 2020-10-26T16:55:51
Deloitte's David Betts and Chris Zant join MM+M's Larry Dobrow to discuss the evolution in the way consultancies like Deloitte are working with life-sciences clients.
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Episode 71: FDA's Bakul Patel from 2020-10-13T20:34:02
Bakul Patel, who has been leading regulatory and scientific efforts related to digital health devices at the FDA since 2010, speaks about the agency’s new Digital Health Center of Excellence, his g...
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Episode 70: Level Ex's Genevieve Paquette from 2020-10-07T22:12:08
Genevieve Paquette, chief development officer of medical gaming company Level Ex, joins MM+M's Larry Dobrow to discuss the state of the union for gamification efforts and the company's new COVID-sp...
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Episode 69: MedArrive's Dan Trigub from 2020-09-29T20:21:41
Dan Trigub, former head of Uber Health who left on Sept. 8 to start his own healthcare company, returns to The MM+M Podcast to discuss his new firm, MedArrive, which is working to bring care into t...
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Episode 68: Alexion Pharmaceuticals' Tamar Thompson from 2020-09-09T10:00:19
Tamar Thompson, VP of government affairs and policy at Alexion Pharmaceuticals, speaks with Marc Iskowitz about how the biotech company, which recently appointed its first chief diversity officer, ...
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Marketers@Home Podcast Episode 5: Antares Pharma's Salvatore Paolozza from 2020-09-01T17:58:13
Salvatore Paolozza, Sr director, sales ops, Antares Pharma, speaks about ways he's leveraged technology to ensure Antares' reps maintain contact with doctors, as well as ways the firm is supporting...
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Episode 67: Meredith's John Kenyon from 2020-08-25T14:17:29
John Kenyon, head of Meredith's Targeted Media Health unit, discusses the launch of People en Espanol Salud and the company's huge investment in the point-of-care space.
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Episode 66: Vaccine advocate Ethan Lindenberger from 2020-08-18T15:02:11
Marc Iskowitz, MM&M executive editor, speaks with world-renowned vaccine advocate Ethan Lindenberger about how COVID-19 has led to a surge in vaccine misinformation online, social media's efforts t...
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Episode 65: SK Life Science's Sebby Borriello from 2020-08-12T13:26:45
In this week's episode of The MM&M Podcast, Sebby Borriello, VP and chief commercial officer of SK Life Science, details his company's experience launching Xcopri, an epilepsy drug, during the COVI...
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Episode 64: PatientPoint's Linda Ruschau from 2020-08-05T13:58:05
PatientPoint's Linda Ruschau shares her thoughts on the recent evolution of the point-of-care space.
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Episode 63: Pascale Communications' Amy Houck and Vivvi Britton from 2020-07-30T16:14:08
Pascale Communications' Amy Houck and Vivvi Britton join MM&M's Larry Dobrow to discuss LinkedIn's evolution as an A-list vehicle for health marketers.
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Episode 62: Phreesia's David Linetsky from 2020-07-22T13:56:54
Phreesia's David Linetsky reveals how the point-of-care space adapted its offerings for the coronavirus era in this week's episode of The MM&M Podcast.
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Episode 61: WebMD's Dr. John Whyte from 2020-07-15T14:14:06
WebMD's Dr. John Whyte returns to The MM&M Podcast to discuss his company's ongoing coverage of the COVID-19 pandemic.
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Episode 60: TBWA\WorldHealth's #BlackHealthNow team from 2020-06-24T09:00:12
Walter Geer III, SVP, group creative director, digital experience + innovation, TBWA\WorldHealth, Wallye Holloway, associate managing partner, TBWA\WorldHealth and Bryan Gaffin, executive creative ...
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Marketers@Home Episode 4: Siemens Healthineers' Deepak Nath from 2020-06-17T21:11:43
Deepak Nath, PhD, president of lab diagnostics for Siemens Healthineers, talks with Marc Iskowitz, MM&M executive editor, about the approach to promoting SARS-CoV-2 antibody testing amid unknowns a...
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Episode 59: Bayer's Sebastian Guth from 2020-06-16T09:00:24
Bayer's president of pharmaceuticals, Americas Region Sebastian Guth joins The MM&M Podcast for the second time to talk preserving culture and engagement during the COVID-19 pandemic.
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Episode 58: Fingerpaint's Bo Goliber from 2020-06-09T15:43:21
Fingerpaint head of philanthropy Bo Goliber joins MM&M's Larry Dobrow to discuss her company's virtual internship program and how the virtualization of agency life during COVID-19 has profound impl...
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Episode 57: 2020 Agency 100 Preview from 2020-06-03T18:31:39
MM&M's Steve Madden, Marc Iskowitz, Sean Ayling and Larry Dobrow serve up a preview of this year's Agency 100 report, including the big cover reveal, a look at agency-world trends and a glance ahea...
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Episode 56: Evoke KYNE's Kate Callan from 2020-05-21T13:38:38
Evoke Kyne's EVP, head of social media Kate Callan joins MM&M's Larry Dobrow to discuss social media in the era of COVID-19 and how clients have adapted their tone and content.
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MM&M Marketers@Home Podcast Episode 3: AppliedVR's Everett Crosland from 2020-05-14T18:35:48
Everett Crosland, SVP of commercial for digital therapeutics firm AppliedVR, offers his take on how various aspects of market access for digital therapeutics are being transformed in the wake of co...
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Episode 55: Syneos Health's Kathleen Starr from 2020-05-05T16:45:38
Kathleen Starr, PhD, is the Managing Director, Behavioral Science and Insight at Syneos Health. In this installment of The MM&M Podcast, she talks about some of the insights she shares in her new b...
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Marketers@Home Episode 2: Ipsen's Paul Murasko from 2020-04-24T13:49:38
MM&M Marketers@Home Podcast: Pharma brand management in the age of coronavirus
Paul Murasko, senior director and head of digital customer interaction for the North American market at pharm...
Marketers@Home Ep 1: Natalie McDonald, Create NYC, Hans Kaspersetz, Arteric, Mike Myers, CrowdPharm from 2020-04-07T15:56:07
First in a series of podcasts called Marketers@Home, which looks at how healthcare marketers are adjusting to COVID-19, a panel of agency execs delivers a plethora of insights for keeping culture i...
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Episode 54: Guidemark Health's Michael Parisi and Jackie Singley from 2020-04-02T13:43:49
MM&M's Larry Dobrow is joined by Guidemark Health's Michael Parisi and Jackie Singley to discuss healthcare's podcast revolution - and the coronavirus podcasts that have captured listeners' attenti...
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Episode 53: Outcome Health's Matt McNally from 2020-03-26T13:39:34
Larry Dobrow and Outcome Health CEO Matt McNally talk about how the point of care has become a coronavirus flashpoint - and what networks like Outcome are doing both to provide needed educational r...
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Episode 52: MM&M's Larry Dobrow and Marc Iskowitz from 2020-03-19T14:20:25
MM&M executive editor Marc Iskowitz relates his experience as the parent of a sick child who'd been unwittingly exposed to the coronavirus.
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Episode 51: CMI/Compas' Justin Freid from 2020-03-13T09:00:18
Prior to the cancellation of SXSW, CMI/Compas EVP, growth and innovation Justin Freid joined MM&M's Larry Dobrow for a preview of the conference's health track. Even in the wake of the cancellation...
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Episode 50: ZS Associates' Pratap Khedkar from 2020-03-11T09:00:10
ZS managing principal Pratap Khedkar, who leads the company's global pharmaceuticals practice, joins MM&M's Larry Dobrow to discuss how the use of data and AI is revolutionizing the notion of custo...
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Episode 49: WebMD's Dr. John Whyte from 2020-03-04T03:32:06
WebMD chief medical officer Dr. John Whyte joins MM&M's Larry Dobrow to discuss his company's continuing evolution, his FDA tenure and health media coverage of the coronavirus.
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Episode 48: IQVIA Institute's Murray Aitken from 2020-02-26T18:58:06
Covid-19 will mark a turning point in AI’s utility to combat an outbreak, said this week's podcast guest, Murray Aitken. As executive director of the IQVIA Institute for Human Data Science, Aitken ...
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Episode 47: Healthline Media's Dr. Hanh Le from 2020-02-18T17:20
Healthline's senior director, medical affairs Dr. Hanh Le joins MM&M's Larry Dobrow to discuss the state of the health media union and the media's coverage of the coronavirus.
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Episode 46: Buoy Health's Nate Ren from 2020-02-12T20:50:08
The podcast's February spotlight on data continues with this week's guest, Nathanael Ren, cofounder and chief growth officer, Buoy Health, whose AI-powered symptom-checker is among a number of app-...
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Episode 45: Healio's Matt Holland and Andrea Gaymon from 2020-02-03T21:00:07
Healio's Matt Holland and Andrea Gaymon join MM&M editor-in-chief Steve Madden for an engrossing conversation about innovating with content, giving clients exactly what they want and the benefits o...
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Episode 44: ConversationHealth's Dr. John Reeves and Lexi Kaplin from 2020-01-29T13:30:24
On this week's podcast, Marc Iskowitz, MM&M's executive editor, spoke with Dr. John Reeves, co-founder and CEO, ConversationHealth, along with its co-founder and chief product officer, Lexi Kaplin,...
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Episode 43: Carolyn Magill from 2020-01-22T15:25:09
In this week’s episode, Carolyn Magill, CEO and board member for real-world analytics and evidence firm Aetion, speaks with MM&M’s executive editor, Marc Iskowitz. She offers her perspective on how...
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Episode 42: Tom Harrison from 2020-01-14T20:44:56
MM&M's Larry Dobrow sits down with Harrison & Star founder and 2020 Medical Advertising Hall of Fame inductee Tom Harrison to discuss one of the agency world's most successful and broadest-ranging ...
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Episode 41: GCI Health's Wendy Lund from 2020-01-08T03:44:34
MM&M's Larry Dobrow sits down with reigning MM&M agency entrepreneur of the year Wendy Lund, CEO of GCI Health, to talk innovation within the holding-company structure, growing agency brands… and T...
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Episode 40: Bristol-Myers Squibb's Lisa Flaiz from 2019-12-20T18:14:49
In this final installment of the podcast for 2019, Lisa Flaiz, director of multichannel marketing and worldwide digital hub lead for Bristol-Myers Squibb, joins MM&M’s executive editor Marc Iskowit...
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Episode 39: Ogilvy's Ritesh Patel from 2019-12-12T18:33:23
In this episode, MM&M's Larry Dobrow and Marc Iskowitz welcome Ritesh Patel, chief digital officer for Health at Ogilvy, for a “digital year in review.” Their wide-ranging chat spans Patel’s stando...
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Episode 38: Lynn LaPierre from 2019-12-05T15:26:48
A career is a winding road, and leadership consultant Lynn LaPierre’s is no exception. She started off studying neuropsychology then law. While poring over brain scans or legal documents, however, ...
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Episode 37: Spectrum Science's Michelle Gross and Justin Rubin from 2019-11-13T16:44:07
MM&M's Steve Madden spoke with Spectrum Science president Michelle Gross and chief creative officer Justin Rubin about Spectrum Science's recently unveiled corporate rebranding, and what it's like ...
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Episode 36: Health Influencer 50 from 2019-11-08T21:55:28
MM&M's Steve Madden and Larry Dobrow sit down with PRWeek's Frank Washkuch to deconstruct the fourth annual ranking of the Top 50 Health Influencers. They're joined by vaccine advocate and MM&M Pla...
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HLTH 2019 Takeouts: Orbita's Matthew Montelongo from 2019-10-31T18:17:24
In this mini episode of the podcast recorded at HLTH in Las Vegas, Marc Iskowitz sits down with Matthew Montelongo, global head of business development in healthcare at conversational-AI firm Orbit...
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HLTH 2019 Takeouts: Wego Health's David Goldsmith from 2019-10-31T15:36:24
In this mini episode of the podcast recorded at HLTH in Las Vegas, Marc Iskowitz sits down with Wego Health's David Goldsmith, for his take on Facebook's just-launched tool for preventive health, u...
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HLTH 2019 Takeouts: Seqster's Ardy Arianpour from 2019-10-31T15:03:13
In this mini episode of the podcast recorded at HLTH in Las Vegas, Marc Iskowitz sits down with Seqster's Ardy Arianpour, founder and CEO, about his session, the health-data interoperability compa...
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HLTH 2019 Takeouts: Uber Health's Dan Trigub from 2019-10-31T15:01:01
In this mini episode of the podcast recorded at HLTH in Las Vegas, Marc Iskowitz sits down with Dan Trigub, head of Uber Health, about the company's session, its just-announced EHR deal with Cerner...
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HLTH 2019 Takeouts: eHC's Amy Turnquist from 2019-10-31T14:59:26
In this mini episode of the podcast recorded at HLTH in Las Vegas, Marc Iskowitz sits down with Lisa Bookwalter, director, Twitter client solutions, health, to talk about her session, what Twitter ...
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HLTH 2019 Takeouts: Twitter's Lisa Bookwalter from 2019-10-31T14:58:34
In this mini episode of the podcast recorded at HLTH in Las Vegas, Marc Iskowitz sits down with Lisa Bookwalter, director, Twitter client solutions, health, to talk about her session, what Twitter ...
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HLTH 2019 Takeouts: Imre’s Kirsty Whelan from 2019-10-31T14:56:27
In this mini episode of the podcast recorded at HLTH in Las Vegas, Marc Iskowitz sits down with Kirsty Whelan, SVP strategy and insights, Imre Health, to talk about which sessions she viewed throug...
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Episode 35: PatientPoint CEO and PoC3 co-chair Mike Collette from 2019-10-24T15:33:20
Live from the Point of Care Communication Council industry summit, MM&M's Larry Dobrow sits down with PatientPoint CEO and PoC3 co-chair Mike Collette to discuss the state of the point-of-care union.
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MM&M Awards recap: Steve Madden and Larry Dobrow from 2019-10-11T15:57:54
MM&M's Steve Madden and Larry Dobrow sit down to recap the MM&M Awards which took place on October 10 in NYC. They discuss the judging process, the winners and ideas for next year's big event.
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Episode 34: Peri Bongiovanni from 2019-10-09T18:47:30
MM&M senior editor Larry Dobrow sat down with Quinnipiac University student Peri Bongiovanni to discuss her past internships, the wage gap and Quinnipiac's biomedical marketing program.
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Episode 33: Doximity's Nate Gross from 2019-10-02T15:53:48
MM&M"s Larry Dobrow sits down with Nate Gross, co-founder of Doximity and Rock Health, to discuss Doximity's growth and how the company became an invaluable part of most physicians' professional li...
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Episode 32: Guy Kawasaki from 2019-10-01T09:00:14
Episode 32: Guy Kawasaki by The MM+M Podcast
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Episode 30: Bayer's Sebastian Guth from 2019-09-19T09:00:16
Sebastian Guth was named president, Bayer Pharmaceuticals, Americas region, in December 2018. He talks with MM&M’s Marc Iskowitz about his first year in the role, where Bayer’s restocking its pipel...
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Episode 29: Digital Health Coalition's Mark Bard from 2019-09-11T13:54:47
Last week, results of the Gallup poll showed pharma tumbled to rock bottom on the list of consumer industry reputation, just below the federal government. For a sector that has struggled with its i...
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Episode 28: Karen Tibbals from 2019-09-04T15:28:13
From Nike to Patagonia, Uber to Airbnb, brands are weighing in on societal issues. Does this make sense, and can healthcare brands stay completely neutral in the current political climate? MM&M's M...
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Episode 27: VMLY&R's Howard Courtemanche and Tom O'Connell from 2019-08-28T09:00:26
VMLY&R's Howard Courtemanche and Tom O'Connell join MM&M's Larry Dobrow to talk agency brands and discuss the continuing evolution of the modern healthcare agency.
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Episode 26: Intouch Group's Justin Chase from 2019-08-21T09:00:15
Intouch Group's EVP, innovation and media Justin Chase joins MM&M senior editor Larry Dobrow to talk the evolution of AI tactics in pharma.
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Episode 25: MM&M's Steve Madden, Larry Dobrow and Marc Iskowitz from 2019-08-13T20:42:44
In this episode, members of the MM&M editorial team explain their new Weekly Franchises, a set of columns in which the reporters bring you the best of their beats, from media to policy, creativity ...
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Episode 24: Jane Sarasohn-Kahn from 2019-08-07T15:23:56
Where will we see caregivers and patients look to flex their consumer/activist muscles? What are healthcare companies doing to catch up with Amazon, and how should biopharma companies view the late...
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Episode 23: Pascale Communications' Georgette Pascale and Christian Rodgers from 2019-07-31T15:00:34
MM&M's Larry Dobrow sits down with Georgette Pascale and Christian Rodgers of Pascale Communications to discuss pharma's social media evolution and effective strategies for dealing with trolls.
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Episode 22: Novo Nordisk's Amy West from 2019-07-24T09:00:14
Amy West, whose pharma career has taken her from brand manager to head of US digital health strategy for Novo Nordisk, shares her take with MM&M’s Marc Iskowitz on three areas where marketers are w...
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Episode 21: Brick City Greenhouse's Renee Wills from 2019-07-17T09:00:14
Continuing the theme of this month’s issue — Agency 100 — Marc Iskowitz speaks to Renee Wills, client lead and cofounder for A100 member Brick City Greenhouse about the firm’s virtual work style, h...
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Episode 20: Agency 100 with MM&M's Marc Iskowitz & Larry Dobrow from 2019-07-09T20:12:22
As the 2019 Agency 100 makes its online debut, co-hosts Marc Iskowitz and Larry Dobrow sit down to unpack the content package from this much-anticipated issue. The two editors take listeners behind...
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Episode 19: Otsuka's April Mitchell from 2019-06-25T18:01:04
Following the close of Monday's live judging day for the 2019 MM&M Awards, Marc Iskowitz, MM&M executive editor, sat down with jury chair April Mitchell, US and global head of CNS marketing at Otsu...
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Episode 18: MM&M's Stephen Madden from 2019-06-19T09:00:09
MM&M's Marc Iskowitz interviews MM&M editor-in-chief Steve Madden, who is reporting from Cannes this week. The two take a deep dive into the winning work at the Lions Health awards, including McCan...
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Cannes Takeout - McCann Health's Matt Eastwood and Wendy Chan from 2019-06-18T15:55:02
"Health is the new sexy." So says Wendy Chan, executive creative director at McCann Health, which took home a Pharma Grand Prix on Monday for its Breath of Life initiative. Chan and Matt Eastwood, ...
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Cannes Takeout - Klick Health's Rich Levy from 2019-06-17T15:21:14
MM&M editor-in-chief Stephen Madden caught up with Rich Levy, chief creative officer at Klick Health, at the 2019 Cannes Lions International Festival of Creativity. Levy talked about what's like be...
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Episode 17: Luminary Labs' Sara Holoubek from 2019-06-12T13:13:32
Sara Holoubek, CEO of Luminary Labs, joins the podcast fresh off a panel she led at last week's Hall of Femme event on changes that can prevent employee burnout. She explains why the panel, during ...
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Episode 16: IQVIA's Michael Kleinrock from 2019-06-05T17:13:20
What can data tell us about the opioid crisis? IQVIA’s Michael Kleinrock, who trained as a journalist and is now a research director at the firm’s Institute for Human Data Science, joins us from th...
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Episode 15: inThought Research's Michelle Rivera from 2019-05-29T09:00:17
Just prior to the long Memorial Day weekend, the FDA gave the nod to Novartis gene therapy Zolgensma for one of the leading genetic causes of infant death — spinal muscular atrophy (SMA). The appro...
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Episode 14: Seqster's Ardy Arianpour from 2019-05-22T09:00:17
Has Seqster discovered the holy grail of interoperability? The San Diego-based startup has developed a tool that pulls health data from multiple EHRs, connecting the fragmented pipes of healthcare....
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Episode 13: TBWA\WorldHealth's Sharon Callahan from 2019-05-15T09:00:19
Sharon Callahan, CEO of TBWA\WorldHealth and chief client officer of the Omnicom Health Group, joined MM&M senior editor Larry Dobrow to discuss the state of the network-agency union and industry d...
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Episode 12: Digital Therapeutics Alliance's Megan Coder from 2019-05-09T15:48:20
Recorded live from the MM&M Transforming Healthcare conference at the Edison Ballroom in midtown Manhattan, this episode of the podcast features Megan Coder, executive director of the Digital Thera...
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Episode 11: Ogilvy Health's Andrew Schirmer from 2019-05-01T17:23:40
Long-time agency boss Andrew Schirmer, who’s about a year into his latest role as CEO of Ogilvy Health, stopped by to talk with Larry and Marc about the WPP shop’s integration with Ogilvy and where...
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Episode 10: Vivo Agency's Tom Dudnyk from 2019-04-23T19:59:17
We're calling today's episode of The MM&M Podcast "Not Your Father's Dudnyk" during which Marc Iskowitz and Larry Dobrow interview Tom Dudnyk about why he started his own agency and discuss the Tra...
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Episode 9 - POC3's Karen Newmark from 2019-04-17T09:00:14
Marc Iskowitz and Larry Dobrow speak with Karen Newmark, executive director of the Point of Care Communications Council (POC3), about how she’s working to restore advertiser confidence in the POC c...
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Episode 8 - HCB Health's Nancy Beesley from 2019-04-10T09:00:14
MM&M’s Alison Kanski and Marc Iskowitz speak with Nancy Beesley, president and founding partner of HCB Health, about what Tuesday’s spin-off of eye-care client Alcon from Novartis means for her age...
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Episode 7 - Voiceover actors Joey Schaljo and Debbie Irwin from 2019-04-04T09:00:02
You’ve heard them on countless pharma DTC ads. But who are the people behind the voices? We find out on this week’s episode of The MM&M Podcast, which features veteran voiceover actors Joey Schaljo...
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Episode 6 - Bayer's Priscilla Beal from 2019-03-19T15:40:29
Is pharma a good partner for health tech startups? This week’s guest on the MM&M Podcast, Priscilla Beal, certainly thinks so. Beal, who heads up Bayer’s US healthcare innovation team, tells us abo...
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SXSW Takeout - Evidence for Action's Erin Hagan from 2019-03-12T15:28:40
In our third mini episode recorded at South by Southwest, Erin Hagan, deputy director of Evidence for Action, talks to Larry Dobrow about the work her organization does in the area of research fund...
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SXSW Takeout - Entrepreneur Bill Rancic from 2019-03-11T21:05:40
In our second mini episode recorded at South by Southwest, Larry Dobrow chats with entrepreneur Bill Rancic about his involvement with Astellas Oncology and his support of the C3 Prize, what improv...
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SXSW Takeout - CMI/Compas' Eugene Lee from 2019-03-10T11:40:21
In this mini episode of the podcast recorded at South by Southwest in Austin, Texas, Larry Dobrow sits down with Eugene Lee, EVP, MD at CMI/Compas, to talk about how the health track at the festiva...
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Episode 5 - Cecelia Health's David Weingard from 2019-03-06T17:54:47
Marc and Larry speak with David Weingard, CEO of Cecelia Health, about how digital health is powering pharma's latest patient support paradigm and the panel Weingard is moderating on the future of ...
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Episode 4 - Razorfish Health's Tayla Mahmud from 2019-02-27T16:37:47
Marc talks with Tayla Mahmud, EVP, business development at Razorfish Health, about the lack of diversity in drug development and its downstream effects on promotion, as well as her roundtable ("Jou...
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Episode 3 - MM&M's Stephen Madden from 2019-02-20T05:00:25
Marc Iskowitz and Larry Dobrow welcome MM&M’s new editor-in-chief, Stephen Madden, to the fold and interview the new EIC about his role and plans for the brand, highlights from his storied publishi...
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Episode 2 - Healix's Jeff Erb from 2019-02-06T11:00:05
Jeff Erb, president of the global healthcare media agency Healix, chatted with MM&M editors Marc Iskowitz and Larry Dobrow about his experience in music and film, what it means for Healix now that ...
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Episode 1 - Wunderman Health's Becky Chidester from 2019-01-23T17:59:15
In our first full-length episode, Becky Chidester, CEO of Wunderman Health, joins MM&M editors Marc Iskowitz and Larry Dobrow to discuss the integration with WPP, health’s #MeToo moment, and agency...
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