M&A Buyer Tactics You May Want to Avoid - a podcast by mspalliance

MSPs looking to acquire other MSPs are everywhere. MSP buyers have always existed and will always exist. Having seen what works and what doesn't, I thought it would be helpful to discuss a few commonly employed buyer tactics I believe a) don't work, and b) actually may work contrary to your organization's best interests.  

Highlights: 

• What are MSP buyers looking for?  


• Buyer outreach tactics currently used 
  
  • Randomized outreach 
  
  
  • No personalization 
  
  
  • Commodity approach to M&A 
  
  
  
  


• Advice for how to reach  
  
  • Make it personal 
  
  
  • Develop relationships 
  
  
  • Communicate, don't solicit 
  
  
  • Sell your yourself, not the other MSP 
  
  
  
  

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