Fanocracy: How to Turn Fans into Customers with David Meerman Scott - a podcast by The Music Biz Weekly

We are joined by David Meerman Scott to discuss his new book FANOCRACY Turning Fans into Customers and Customers into Fans. The most powerful marketing force in the world isn’t social media, email blasts, search ads, or even those 15 second commercials before a YouTube video. It’s fandom. Fanocracy means turning fans into customers and […]

Further episodes of The Music Biz Weekly

Further podcasts by The Music Biz Weekly

Website of The Music Biz Weekly