S2, E5: Safia Minney - a podcast by The New Ism

Safia Minney is best known as the founder of pioneering ethical fashion brand People Tree, where every product, as well as being stylish, is made to the highest ethical and environmental standards from start to finish. Safia is a trailblazer in ethical business and a leading influencer in sustainability, fair trade and fighting modern slavery. She has written nine books and is currently working on leadership for sustainability and climate action. 

Safia and Mel talk about ethical, sustainable fashion, of course, but the conversation moves on to how we need to transform trade, and how we must value the resources and people that make our clothes and other products. Safia has strong views on what needs to be done to tackle the climate emergency, and on the power of the individual and the responsibility of the media. Finally, she and Mel discuss how we can nurture and upskill a new generation of socially conscious leaders who will be able to transform their organisations and their industries for the better. 

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