Managing an Iconic Brand with Martha Boudreau, CMO of AARP - a podcast by Peter Mahoney

TheNextCMO’s latest podcast is with Martha Boudreau, The Chief Communications and Marketing Officer for AARP. Martha is responsible for setting enterprise brand and communications strategy and unifying AARP’s voice throughout the organization’s extensive channels. Martha is a recognized leader in the global communications industry. In this podcast we discuss how AARP has evolved their brand to connect with a wider audience and future members, the importance of communicating accurate information, and AARP’s most successful marketing campaigns.

Martha Boudreau - https://www.linkedin.com/in/martha-boudreau-51599529/
AARP - https://www.aarp.org
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