What is the true meaning of a marketing campaign? Hint: you are doing it wrong - a podcast by Peter Mahoney

The term "campaign" is one of most overused words in a marketer's vocabulary, and unfortunately, it is often misused. In this episode of The Next CMO podcast, we speak to Scott Todaro, the CMO of Plannuh. Scott not only has deep experience as a marketing executive, but he also taught a popular class in marketing planning at The University of Massachusetts. Scott recently wrote a blog on this topic and we discuss that blog, some of his favorite tools, among other topics related to planning marketing campaigns.
Useful links:
More about Scott: https://www.linkedin.com/in/scott-todaro-744a3/
Scott's blog about marketing campaigns:https://blog.plannuh.com/blog/what-is-a-marketing-campaign
Scott's template for building the perfect marketing campaign: https://blog.plannuh.com/blog/the-ultimate-template-for-building-marketing-campaigns
More about Plannuh: www.plannuh.com

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