216: Evel Knievel and Coca-Cola: Daredevils On and Off the Market - a podcast by Doug Sandler and Strickland Bonner

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Doug- @DJDoug

Strickland- @NiceGuyonBiz

Intro

• Want a “Funkin’ Fans” T-shirt? You know you do…. Click here for a cool vintage shirt!
• A cool URL shortener/management platform, is https://bitly.com/
• The online training that Doug has sold is more about the marketing of the training rather than the actual training. Hmmm. Check it out here

Daredevils and Product Chit-Chat

• The strategy of having a great idea, then creating a product, finding a specific market and then trying to sell it, does not work.
• • Whatever market you are aiming for has become saturated because of the internet
• The active listeners should totally be on the show! Right?
• Doug and Strick reminisce over their childhood hero Evel Knievel. Daredevil of the 70’s.
• If we do not progress, we die. Brutal but true.
• Everyone hated the “new” Coca-Cola recipes in the 80’s. Flop.
• • So they changed their marketing. Brilliant.
• Pokemon Go has totally revamped the playing field. What will they think of next?

Show notes: Production Assistant - Anna Nygren http://www.annavnygren.com/

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