Measurement Part One: The Value Equation of Physical Media - a podcast by Tim Rowe

Follow along with the blog series on OOH measurement here:

Part I
https://www.theoohinsider.com/blog/oohmeasurement-part1/

Part 2
https://www.theoohinsider.com/blog/oohmeasurement-part2/

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Further episodes of OOH Insider

Further podcasts by Tim Rowe

Website of Tim Rowe