OOH Insider - Episode 005 - Specifically for car dealers who need to CUT BUDGET and GROW! - a podcast by Tim Rowe
from 2019-11-26T20:00
I'm just as frustrated as you.
"Digital Experts" have you spending more than ever to sell the same number of cars...or worse, less - and that's just ridiculous.
The fact of the matter is, it isn't hard to grow marketshare - it's just not sexy.
You're being asked to cut budget and need to prove what is working.
Clicks are easy to prove, but you're not entirely sure how they get created.
Sound about right?
If so, I've got you covered.
This WILL BE the most valuable investment you make all year by listening to this episode.
In most cases, I can not help you buy anything from me.
In all cases though, I will give you an expert recommendation for you to carry out on your own.
Seriously.
No b.s.
Before we kick it off...some facts for snacks.
DID YOU KNOW?
26% of consumers who report driving 300+ miles in the past 7 days will buy a car in the next 12 months
DID YOU KNOW?
74% of people who drive 300+ miles in the past 7 days have noticed an Out of Home ad in the past 30 days
DID YOU KNOW?
Outdoor Advertising can increase the reach of mobile advertising up to 316%, and increase click-through rates by over 50%
(If you'd like the PDF for the study citing the 'Did You Know' facts, just message me here. It's not hosted online)
Link to 1-pager on how Outdoor drives more Search than anything:
https://specialreports.oaaa.org/wp-content/uploads/2017/05/Nielsen_042417.pdf
Curious your feedback - do you agree? Disagree? Maybe a little bit of both?
LET ME KNOW BELOW!
Or send me a confidential message to find out how you can apply a similar strategy for your dealership.
Connect with me on LinkedIn at: https://www.linkedin.com/in/troweactual/
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Further episodes of OOH Insider
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