OOH Insider - Episode 018 - Stedman Cleveland, CEO of Tadaw - a podcast by Tim Rowe
from 2020-03-12T08:00
The term "Gamechanger" gets used a little too often these days.
In fact, it's becoming kinda like YOLO (which died way too young, ironically).
Stedman Cleveland was an OOH Outsider until he found a billboard for a Broadway show that made him want to buy tickets.
Then he went on a journey, like so many of us, where he saw a piece of advertising that made him want to spend money and it was impossible to find out more information on the thing he wanted to buy - tickets.
So, he popped open his Product Development toolbox and went to work.
Less than 10 months later and he has people LOOKING for his client's billboards like its the summer of 2016 and Pokemon Go is the hottest thing on the streets.
Is his app, Tadaw, the Pokemon Go craze for OOH?
Maybe.
Probably not.
But who cares when you can get 60% of users to show up at your billboard and then consume nearly 5 minutes of bonus content by the advertiser?
Oh, sales?
Yeah, 3 out of the 100 made a purchase DIRECTLY THRU THE APP, meaning that the retailer was able to keep selling to people who showed up AFTER they were closed.
Seriously, the whole thing is insanely cool and something you should be talking about with your clients.
Out of Home creates Awareness and Interest.
Tadaw creates the ability to convert that Awareness and Interest into Decisioning and Action.
And that, fellow marketers, is a complete funnel.
Wait wait wait!
"But how much is it?!" you may be asking.
You only pay when someone actually engages with the billboard and takes action.
Yup, only pay for engagement you actually get.
Check it out.
ACCESS THE FREE CASE STUDY HERE:
https://www.linkedin.com/pulse/tadaw-case-study-story-stedman-cleveland/
Get in touch with Stedman at: stedman@tadaw.app
Or connect with him on LinkedIn: https://www.linkedin.com/in/stedmancleveland/
Make sure to follow Tadaw on Instagram:
https://www.instagram.com/tadawapp/
Or on the Facebooks: https://www.facebook.com/tadawapp
As always, you can connect with me at: https://www.linkedin.com/in/troweactual/
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