OOH Insider - Episode 021 - Brian Rappaport, Founder of Quan Media Group - a podcast by Tim Rowe
from 2020-03-27T10:00
Target audience insight has never been more powerful.
Not only are we able to understand the likes, dislikes and real-world behavior of our best customers but we can also determine what makes them all uniquely similar so that we know how to acquire MORE "best customers".
Brian Rappaport has helped some of the biggest Direct to Consumer (D2C) brands scale from start up to blue chip.
Have you ever wondered how these household brands do it?
Have you ever wonderedhow they seem to explode overnight?
If so, this is the playbook on how it's done.
It starts with knowing how to properly leverage a budget.
It starts with understanding the idiosyncracies of each market.
It starts with being able to find the target audience with the highest available return on ad spend and creating a gameplan that can be executed predictably and sustainably.
It starts with...well, I'll let Brian tell you himself.
A Group Director at Rapport WW before opening Quan Media Group, Brian is the quintessential OOH Insider and if you're looking for the guy who can scale, look no further.
Connect with Brian on LinkedIn at: https://www.linkedin.com/in/briantrappaport/
And definitely check out their Instagram: https://www.instagram.com/Quan_Mediagroup/
As always, let's connect! I'm over on LinkedIn:
https://www.linkedin.com/in/troweactual/
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Website of Tim Rowe