#40: Garrett Mehrguth - a podcast by Jeff Louella, Jacob Stoops

In this episode, we chat with Garrett Mehrguth, Founder and CEO of Directive, a search marketing agency for mid-market and enterprise brands.

We discuss how he went from college soccer star to Fiverr hustler to SEO. We cover the founding of his business, his advice on how SEOs can begin to speak executive-level language, what it’s like to scale and run an agency and the pressure of being responsible for so many people, how he works to empower those within his organization, what it’s like to have to deliver bad news to an employee, and so much more.

In the news we talk about the acquisition of Distilled by Brainlabs and a really interesting Twitter thread started by Kevin Indig about super annoying public speaking habits.

Finally, we have a deep dive into why discoverability (not traffic, keywords, and links) needs to be put on an SEO pedestal.

So get your popcorn ready as we tell Garrett’s SEO story and have another great roundtable discussion!

Further episodes of The Page 2 Podcast: An SEO Podcast

Further podcasts by Jeff Louella, Jacob Stoops

Website of Jeff Louella, Jacob Stoops