Podcasts by The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodcast.com
Further podcasts by Chris Schaeffer & Jason Rothman: Pay Per Click (PPC) Search Engine Marketing Experts
Podcast on the topic Marketing
All episodes
299: What Kind of Results to Expect from a YouTube Campaign in Google Ads from 2022-02-20T22:00
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298: How to Build a YouTube Campaign in Google Ads from 2022-02-13T22:00
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297: 5 Data Columns in Google Ads You Must Understand! from 2022-02-06T22:00
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296: Awesome Google Ads Q&A About SKAGS, Click Share, Negative Keyword Match Types, Showing At The Top, and More! from 2022-01-30T22:00
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295: What Should My Google Ads Budget Be? And Other Common Google Ads Budget Questions from 2022-01-23T21:00
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294: Responsive Search Ads Deep Dive - Part 3 from 2022-01-16T23:00
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293: Responsive Search Ads Deep Dive - Part 2 from 2022-01-09T23:00
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292: Responsive Search Ads Deep Dive - Part 1 from 2022-01-02T23:00
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291: What Worked Awesome in Google Ads This Year from 2021-12-26T23:00
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290: Reviewing the Most Important Google Ads Topics From 2021 and Looking Forward to 2022 from 2021-12-19T23:00
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289: How to Trust Your Instincts with Google Ads from 2021-12-12T23:00
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288: What is Going on with Phrase Match Keywords? from 2021-12-05T23:00
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287: B2B Campaigns in a B2C World from 2021-11-28T23:00
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286: Google Ads Q&A With Some Awesome Questions from 2021-11-21T23:00
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285: The Places Where Your PPC Campaign Could Be Leaking from 2021-11-14T23:00
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284: Longtail Keywords Are Dead from 2021-11-07T22:00
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283: Simple and Essential Questions for Improving Your Google Ads Results from 2021-10-31T23:00
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282: Google Ads Q&A from 2021-10-24T23:00
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281: The Two Things That Happen When You Launch a New Google Ads Campaign from 2021-10-17T23:00
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280: How to Minimize Bad Traffic on Search Campaigns from 2021-10-10T23:00
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279: How We Keep Conversion Tracking Simple and Easy from 2021-10-03T23:00
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278: Responsive Ads Deep Dive (Expanded Text Ads Are Being Phased Out) from 2021-09-26T23:00
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277: Really Interesting Google Ads Q&A with Questions About Close Variants, Seeing Your Ads in the Search Engine, First Page Bids, and More! from 2021-09-19T23:00
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276: The Right Way to Run Brand Campaigns in Google Ads from 2021-09-12T23:00
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275: The 5 Most Common Questions We Get from Existing Clients from 2021-08-22T23:00
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274: The 5 Most Common Questions We Get From New Clients from 2021-08-15T23:00
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273: How To Handle The Google Ads Algorithm Black Box from 2021-08-08T23:00
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272: Did You Know About These Advanced Data and Settings Options in Google Ads? from 2021-08-01T23:00
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271: What Facebook Advertisers Need To Know About Google Ads from 2021-07-25T23:00
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270: The Impact of Image Extensions from 2021-07-11T23:00
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269: Advanced Google Ads Tips For HVAC Companies from 2021-07-04T23:00
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268: Three Common Mistakes That Can Limit Your Potential Success In Google Ads from 2021-06-27T22:00
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267: My PPC Ads Stopped Working. Now What? from 2021-06-21T10:00
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266: Google Ads Q&A from 2021-06-14T11:00
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265: What Does a Google Ads Expert Do? from 2021-06-07T10:00
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264: Cannibalization Inside A Google Ads Account from 2021-05-31T13:00
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263: Redefining SKAGS from 2021-05-24T10:00
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262: The Most Common Questions We Get From New Google Ads Advertisers from 2021-05-17T12:00
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261: Important Information About Keyword Match Types That You Don’t Want To Miss from 2021-05-09T17:00
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260: The 5 Rules of Keyword Quality from 2021-05-02T23:00
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259: Interesting Results From Two Google Ads Smart Campaigns from 2021-04-26T10:00
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258: Smart Campaigns - Advantages&Disadvantages from 2021-04-19T11:00
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257: 5 Questions Google Ads Beginners Must Ask Themselves After The First Month from 2021-04-12T11:00
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256: Chris's Favorite PPC Hacks from 2021-04-04T20:00
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255: Google Ads Q&A With Some Great Questions! from 2021-03-29T12:00
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254: Comparing Google Shopping Ads To Google Search Ads from 2021-03-21T20:00
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253: 3 Rules To Make Manual Bidding Easier from 2021-03-08T11:00
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252: Is ROAS The Gold Standard of Google Ads? from 2021-03-01T12:00
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251: Questions And Answers About Google Ads from 2021-02-14T21:00
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250: The Best, Worst, and Secret Columns in Google Ads from 2021-02-07T14:00
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249: The 8 Types Of Keywords In Google Ads from 2021-02-01T07:00
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248: 5 Assumptions About Ad Rank That Are No Longer Correct from 2021-01-25T11:00
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247: Google Ads Strategies For Beginners from 2021-01-17T22:00
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246: Advanced Ways to Get More Traffic with Google Ads from 2021-01-11T11:00
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245: The Correct Perspective For Google Ads Success from 2021-01-04T12:00
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244: The Last Q&A Of The Year! from 2020-12-21T11:00
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243: Are You Managing A Superstar Google Ads Account And Don't Even Know It? from 2020-12-14T10:00
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242: The Lazy Man Build Strategy For Display Campaigns from 2020-12-06T19:00
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241: How To Grow Brand Awareness With The Google Ads Display Network from 2020-11-28T19:00
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240: Amazing Google Ads Q&A Episode! from 2020-11-22T23:00
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239: How We Think About&Test Automated Bidding Strategies from 2020-11-16T11:00
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238: It’s Time To Re-Think Keyword Match Types And Their Risk Levels from 2020-11-08T22:00
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237: Introducing A Unique Google Ads Strategy That’s Low Risk&High Reward from 2020-11-02T10:00
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236: Huge Google Ads Q&A With Some Awesome Questions! from 2020-10-26T10:00
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235: The Perfect Landing Page Checklist from 2020-10-18T22:00
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234: Improve Your Performance And Efficiency With Google Ads Editor from 2020-10-11T22:00
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233: Easy Ways To Slow Down Google Ads Spend Without Hurting Your Performance from 2020-10-05T12:00
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232: Giant Google Ads Q&A Part 2 from 2020-09-28T00:00
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231: Giant Google Ads Q&A Part 1 from 2020-09-21T09:00
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230: How To Use Search Terms Like A Pro from 2020-09-14T13:00
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229: The Search Terms Report Is Changing from 2020-09-05T19:00
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228: Google Ads Q&A: Campaigns Based On Device, Negative Keywords, Search Terms, And More! from 2020-08-31T08:00
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227: Solutions For Low Search Volume&No Search Volume from 2020-08-23T15:00
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226: Huge Google Ads Q&A! Budgets, Conversions, Bidding,&More from 2020-08-17T09:00
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225: Competitive Metrics Columns from 2020-08-10T10:00
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224: How To Grow The Lazy Man Build After Launching from 2020-08-03T11:00
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223: The Lazy Man Build from 2020-07-27T08:00
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222: Google Ads Q&A Episode: Manual Bidding, How To Know What To Bid, and How To Run Ads In Multiple Languages from 2020-07-19T18:00
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221: What Google Ads Management Looks Like On Long-Term Successful Accounts from 2020-07-12T23:00
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220: Easy Google Ads Keywords Strategy That Leads To Success from 2020-07-06T00:00
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219: Automated Bidding Or Manual Bidding In Google Ads? How We’re Bidding In 2020! from 2020-06-28T17:00
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218: Amazing Google Ads Q&A Episode (Negative Keywords, Ad Scheduling, and Geo Keywords) from 2020-06-21T21:00
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217: The Ultimate Website Checklist For PPC: How To Make The Perfect Website For Unbelievable Google Ads Performance, Part 4 from 2020-06-13T15:00
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216: The Ultimate Website Checklist For PPC: How To Make The Perfect Website For Unbelievable Google Ads Performance, Part 3 from 2020-06-07T22:00
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215: The Ultimate Website Checklist For PPC: How To Make The Perfect Website For Unbelievable Google Ads Performance, Part 2 from 2020-05-30T10:00
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214: The Ultimate Website Checklist For PPC: How To Make The Perfect Website For Unbelievable Google Ads Performance, Part 1 from 2020-05-25T09:00
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213: Looking At A Google Ads Campaign With Medium Funnel Keywords from 2020-05-16T15:00
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212: How To Study Your Competition In Google Ads from 2020-05-11T10:00
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211: When To Give Up On Keywords + How To Start Over + Locations In The Ad Copy from 2020-05-07T00:00
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210: What Metrics To Look At When Testing Ad Copy In Google Ads from 2020-05-03T16:00
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209: Exact Match Variants + Remarketing On Search + Language Settings from 2020-04-29T20:00
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208: Conversion Tracking Mistakes In Google Ads That Hurt Your Performance from 2020-04-27T04:00
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207: Hour of Day Report + Target Impression Share Bidding + Broad Keywords Working Better from 2020-04-23T00:00
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206: The Hidden Metrics of Google Ads from 2020-04-20T00:00
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205: How To Get B2B Leads When Your Keywords Produce Mostly B2C Traffic from 2020-04-16T00:00
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204: A Great Debate - Should Google Ads Professionals Specialize In Only A Few Industries? from 2020-04-13T03:00
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203: Using Google Ads Editor To Scale Account Build from 2020-04-09T00:00
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202: The Perfect Google Ads Account Checklist Part 4 from 2020-04-06T13:00
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201: Small Daily Budget With Large Cost Per Click from 2020-04-02T00:00
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200: The Perfect Google Ads Account Checklist Part 3 from 2020-03-30T01:00
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199: Below First Page Bid + Low Impressions + Types Of Conversions + Max Conversions + Ad Group Structure from 2020-03-26T00:00
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198: The Perfect Google Ads Account Checklist Part 2 from 2020-03-23T09:00
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197: Upper-Level Thinking + How To Deal With Low Volume + Pure Broad Match Keywords from 2020-03-18T23:00
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196: The Perfect Google Ads Account Checklist Part 1 from 2020-03-16T11:00
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195: Invalid Clicks + Testing Ad Copy + Audience Bid Adjustments from 2020-03-12T11:00
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194: Are You Overmanaging Your Google Ads Search Campaign? from 2020-03-09T08:00
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193: Best Strategy for Automated Bidding + Remarketing + Bing Ads Importing Campaigns from 2020-03-04T22:00
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192: Why Did Your Google Ads Campaign Results Change? from 2020-03-02T08:00
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191: The Current State Of Keyword Match Types In Google Ads from 2020-02-24T07:00
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190: Reviewing Keyword Research Advice From 2016! Does It Hold Up? What's Changed? from 2020-02-17T08:00
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189: The Best Google Ads Q&A Show We've Ever Done! from 2020-02-09T18:00
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188: Need More Keywords? Try Dynamic Search Ads. from 2020-02-03T09:00
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This week on the Paid Search Podcast,...
187: Reasons Why You’re Not Spending The Full Budget and How To Fix It from 2020-01-26T21:00
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186: Don't Make These Common Google Ads Mistakes That We See During Audits from 2020-01-19T17:00
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185: A Discussion About Quality Score, Broad Match Modified, Campaign Groups, And Exact Match Negative Keywords from 2020-01-13T08:00
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Welcome back to the Paid Search Podcast. This week ...
184: New Year, New Awesome Google Ads Q&A! from 2020-01-05T18:00
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183: PPC Agency Clients and How to Best Serve Them from 2019-12-30T09:00
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182: How To Manage a Large Number of PPC Clients from 2019-12-23T07:00
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181: The 3 Step Sales Process For Turning PPC Leads Into Clients For Your Agency from 2019-12-15T22:00
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180: How To Use Systems To Grow Your PPC Agency Without Going Crazy from 2019-12-09T02:00
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179: Huge Google Ads Q&A Part 2 from 2019-12-02T11:00
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178: Huge Google Ads Q&A Part 1 from 2019-11-25T11:00
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177: Can't Find PPC Keywords? Don't Panic! Here's a Strategy. from 2019-11-17T17:00
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176: Competitor Name Bidding, Small Budget High CPC, Experiments, and Understanding Ramp Up from 2019-11-10T17:00
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175: How Ad Rank Works In Google Ads from 2019-11-04T08:00
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174: Ad Variations Tool and Other Google Ads Insights from 2019-10-27T23:00
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173: Must Listen Large Google Ads Q&A from 2019-10-21T12:00
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172: How to Manage Google Ads Campaigns WITHOUT Average Position from 2019-10-13T21:00
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171: How To Get Good Results In The First Month On Google Ads from 2019-10-07T12:00
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170: 5 Step Plan To Fix A Drop In Google Ads Conversions from 2019-09-29T00:00
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Google Ads was going...
169: How To Convey Value To PPC Clients When They Say It's Not Working from 2019-09-23T02:00
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168: Generate Real Estate Leads With PPC - Google Ads Tips For Realtors from 2019-09-15T18:00
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167: The Sales Funnel Strategy Approach To Google Ads from 2019-09-09T12:00
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166: Really Good Google Ads Q&A Episode (for AdWords beginners, regular users, and professionals) from 2019-09-02T17:00
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165: Is My Display Campaign Working? from 2019-08-24T15:00
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Jason and Chris conclude th...
164: How To Target Placements in the Google Ads Display Network from 2019-08-19T09:00
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163: How We Use Keyword Targeting On Google Ads Display Campaigns from 2019-08-11T18:00
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162: How to Target The Audience (In-Market and Affinity) on The Google Ads Display Network from 2019-08-04T22:00
Hi everyone! Yes! This week Jason and Chris continue their discussion the Display Network and talk about how to target audiences with display ads, both in-market and affinity audiences. The guys...
Listen161: How to Target Topics on The Google Ads Display Network from 2019-07-28T22:00
Hi everyone! Welcome back to the Paid Search Podcast. This week Jason and Chris dive into the Display Network and talk about how to target topics. The guys talk about how they use topic targetin...
Listen160: Fresh Ideas for an Old Google Ads Account from 2019-07-22T11:00
Hi everyone, welcome back to the PSP! This week Jason and Chris share 7 ideas for freshening up a long-time Google Ads account. If you have campaigns that have been running great for years, but ...
Listen159: Big PPC Questions&Answers Show from 2019-07-15T12:00
Hi everyone, yes! Welcome back to the Paid Search Podcast. This week the guys answer your PPC questions. If you have a question send it to us using the contact page on our website. Thanks for li...
Listen158: Google Ads Mindset Mistakes (Trap Door Series) from 2019-07-08T09:00
Hi everyone! Yes! Welcome back to the Paid Search Podcast. This week we finish up the "trap door" series, discussing the potential mindset mistakes advertisers can make with Google Ads...
Listen157: Overthinking Your Google Ads Strategy (Trap Door Series) from 2019-07-01T09:00
Oh baby, yes! Welcome back to the Paid Search Podcast. This week, we're continuing our trap door series and talking about potential Google Ads strategy mistakes that can come from overthink...
Listen156: Google Ads Bidding Mistakes (Trap Door Series) from 2019-06-24T11:00
Yes! Welcome back to the Paid Search Podcast. This week, we're continuing our trap door series and talking about potential bidding mistakes that can be made in Google Ads. These mistakes ca...
Listen155: How PPC Experts Can Survive Artificial Intelligence And Machine Learning - Interview With Frederick Vallaeys from 2019-06-10T10:00
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154: Keyword Mistakes In Google Ads (Trap Door Series) from 2019-06-03T14:00
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153: Custom Audiences - Advanced Google Ads Display Tips from 2019-05-27T16:00
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151: Epic Google Ads Questions And Answers Show from 2019-05-13T12:00
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Have you heard about our new Patreon show? We put out a new episode every week and membership is only $2 a month! - from 2019-05-05T20:00
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148: Google Ad Grants - Expert Advice from 2019-04-22T15:00
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147: Time For Spring Cleaning On Your Google Ads Account from 2019-04-16T00:00
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145: New Google Ads Keyword Planner Updates And Why They're Awesome! from 2019-03-31T00:00
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144: Huge Google Ads Questions And Answers Show! from 2019-03-25T00:00
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127: How to manage a large number of Google Ads accounts from 2018-11-12T13:00
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Hi everyone, welcome back to the PSP...
126: How to get in front of a high income audience on Google Ads from 2018-11-05T00:00
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On today's episode we talk abou...
125: How To Grow Your Brand Awareness For $100 A Month On Google Ads from 2018-10-28T00:00
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On today's episode we explain h...
124: How to optimize an already optimized Google Ads PPC campaign from 2018-10-22T00:00
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Sometimes life gives you lemons, you...
123: How to transition your amateur Google Ads account to a professional level from 2018-10-15T00:00
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Have you ever listened to our show and thought, "wow, I really like the way these guys talk abo...
122: Google Ads For Urgent Care Clinics from 2018-10-07T00:00
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Today we do a deep dive on Google Ads tips for urgent care clinics. Chris has a lot of Google Ads ma...
121: Benefits of Linking Google Ads and Analytics from 2018-09-29T00:00
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Back at it again with the number one Google Ads podcast! This week we're talking about the bene...
120: How We Use The AdWords Editor from 2018-09-23T00:00
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We are asked all the time about the Google AdWords Editor! It's a great tool and helps out Goog...
119: Time To Revisit Automatic Bidding Strategies In Google Ads from 2018-09-15T00:00
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We talk about manual bidding in Google Ads all the time, and most often, that's our preferred b...
118: Are You Doing Google Ads Correctly? from 2018-09-08T00:00
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Is our Google Ads campaign being run correctly? Is it being run professionally? Is it being run as g...
117: Dominate Call Only Ads from 2018-09-03T00:00
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Call me maybe! Hi everyone, call only ads rock and are a great feature in Google Ads. Today we break ...
116: Age, Gender, and Income Demographics Options In Google Ads (EXPLAINED) from 2018-08-25T00:00
Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ Yes! Welcome back to the Paid Search Podcast. This week we discuss the age, income, and gender demographic targe...
Listen115: 4 Super Advanced Google Ads Tips from 2018-08-19T00:00
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Wow, yes, okay. The Paid Search Podcast is back in the saddle for another week of Google Ads talk. Th...
114: Google Ads For Home And Auto Insurance Agents from 2018-08-14T00:00
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Hi everyone, and welcome back to the place to be, the PSP. Today we start off the show with an update...
113: Important Google Ads Updates from 2018-08-05T00:00
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Hi everyone, welcome back to the Paid Search Podcast, the number one Google Ads podcast! Today we kic...
112: How We Manage Manual Keyword Bids In Google Ads from 2018-07-29T00:00
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We back we back!!! Welcome back to the PSP, the place to be, the number one AdWords aka Google Ads ak...
111: Advanced Talk On AdWords Bidding Options from 2018-07-09T00:00
Hi everyone, welcome back to the Paid Search Podcast. Today we have a conversation about the various bidding options in Google Ads and how and when we use them. It's an advanced discussion ...
Listen110: New AdWords Interface Is Here... Let's Talk New Features! (Google Ads) from 2018-07-01T00:00
Please share this feedback video with Google so they add these two missing features into the new interface - https://www.youtube.com/watch?v=guyd2j6PuEc Hi everyone, thanks for checking out the Pa...
Listen109: AdWords For Restaurants from 2018-06-25T00:00
Hello you! Welcome back to the Paid Search Podcast. Today we have a delicious episode for you. We're doing a deep dive on all the ways how AdWords can help you grow your restaurant's sale...
Listen108: Easiest Website And Landing Page Optimization (not clickbait) from 2018-06-18T00:00
Wow, sometimes you find a gem out there. And boy did we find one. It's called Google Optimize and it makes website and landing page optimization easy. This tool is awesome. We cover what we kn...
Listen107: How To Sell AdWords Management from 2018-06-11T00:00
On today's show we get into the business of AdWords. We talk about how the fundamentals of AdWords play a role in how we sell Google AdWords management to clients, and we also go over our answ...
Listen106: The Most Common Google AdWords Questions (ANSWERED) from 2018-06-03T00:00
The Paid Search Podcast is a weekly podcast about Google AdWords hosted by two AdWords managers and Google Partners. New episodes come out every Monday. On today's show we're talking ab...
Listen105: Real Talk About AdWords Quality Score from 2018-05-28T00:00
Hi ya'll, welcome back to the Paid Search Podcast. Today we're talking about Google AdWords quality score. What is quality score? How is quality score calculated? How to improve quality s...
Listen104: How To Make AdWords Profitable (profit calculator) from 2018-05-19T00:00
Yes! Welcome back to the Paid Search Podcast. BIG EPISODE TODAY. This week we are talking about AdWords profitability. We cover how to figure out if your AdWords lead generation campaign is profita...
Listen103: Don't Confuse Your Ad Copy With Keywords from 2018-05-11T00:00
Welcome back to the PSP. This week Jason and Chris are tackling writing strategies for keywords and ad copy. Many people confuse the strategies used for writing quality keywords and the very diffe...
Listen102: How To Build A Successful Display Campaign in AdWords from 2018-04-30T00:00
Welcome back to the PSP. This week Jason and Chris are tackling the display network. Display network advertising is very different from search engine advertising, but the scale and the cheaper co...
Listen101: How To Find The Best AdWords Management Company from 2018-04-21T00:00
Should you manage your AdWords campaigns yourself, have an employee manage, or hire an AdWords management company? In this episode we break down what kinds of services AdWords management companies ...
Listen101: How To Find The Best AdWords Management Company from 2018-04-20T23:00
Should you manage your AdWords campaigns yourself, have an employee manage, or hire an AdWords management company? In this episode we break down what kinds of services AdWords management companies ...
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