Ep 106: Paul Smith on Storytelling Skills for Leaders - a podcast by Book Journeys

Join Angela Lauria of The Author Incubator as she interviews Paul Smith, keynote speaker, trainer, and author on the publishing of one of his books, Lead with a Story: A Guide to Crafting Business Narratives that Captivate, Convince, and Inspire.

From the start, Paul’s goal in writing the book was to make it a primary marketing vehicle for launching his speaking and training career. So with this goal in mind, he chose to work with a traditional publisher because he needed a book that would sell widely, but not necessarily be his main source of income. He credits his publisher for the great marketing efforts they made for his book which he said he couldn’t have done on his own. Through their well-connected PR department, he was able to get publicity for his book in leading business magazines like Forbes, Inc., Time, and in Wall Street Journal. They also have a sales force that sells his books to all the bookstores in the country and even got his book sold to different publishers around the world.  Paul was pleasantly surprised by the success of his book which is now on its seventh printing and has been translated into six or seven languages around the world.

Read more and get the transcript here: Paul Smith on the Author Incubator.

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