IPM is Not Sexy: The Challenge Of Making It Marketable. - a podcast by Franklin Hernandez: Certified Pest Control Operator & Horticultural Specialist, CEU Trainer, Entrepreneur, Marketer
from 2021-04-30T00:10:26
On today’s edition, we discuss the pushback coming from the industry. Eco friendly is something our customers have come to expect from us as we are unable to ‘sell’ IPM as a marketable thing. It is simply not sexy. With 20 years of experience in the IPM industry, Janet Hurley shares the scope of IPM and the challenges of validating one’s work: putting on the detective hat and going out to solve a pest problem. We discuss the use of sticky traps as well as tawny crazy ants and chemical applications to deal with them. In addition, we cover glue traps as passive monitors and the need for heavy chemicals -during the pandemic- to control roaches and bedbugs in laptops at a few school districts. Sometimes it takes throwing the bat first and then combat! Tune in. #gluetraps #pestcontrolchemicals
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