The DIY Do It Yourself Pest Control Craze Why Are Independents Pest Control Operators Up In Arms - a podcast by Franklin Hernandez: Certified Pest Control Operator & Horticultural Specialist, CEU Trainer, Entrepreneur, Marketer
from 2019-03-05T15:17:29
Hey welcome back to this edition of the pestgeek podcast. I
am your host Frank Hernandez and I wanted to address the issue on this podcast
about the DIY pest control Craze that is happening in America with distributors
who are specifically positioned to sell directly to homeowners and the
abundance of pest control people that are really up in arms about the ability
for homeowners with no Pesticide training, no PPE training, no taxonomy
education, no insect biology, no chemical understanding of the fate of these
pesticides in the environment, no understanding of bees and pollinators and how
it affects them how it contaminates soil water streams air.
The Legality of Misusing Pesticides By Homeowners
How they are putting these products in their homes who are
designed for to be put only outside and they’re putting them in their home. And
if we would do as pest control operators the things that most homeowners do We
would end up in jail period. We would be fined convicted and then up in jail.
How many homes do I walk into in my business where there is
the roach powder in the corner All over the place all over the cabinets Roach
tablets thrown everywhere where a kid can pick it up and eat it the station
thrown on top of that and there is the bottle of the over-the-counter spray
that they’ve been spraying all over their counters and everywhere contaminating
every surface in that home and then they asked me is the product that I’m gonna
put toxic.
The Marketing Of Pest Control Vs The Ability Of Capable Technicians
The idea is that if you can buy it over the counter in
people’s minds the product has to be safe. See the marketing is phenomenal and
this is what the small pest control operator doesn’t understand about
marketing. He is a capable technician able to solve pretty much any
problem and he is totally dependent in his mind that the ability the knowledge
that he has is more important.
Then the marketing and what people think pest control is and this is where the industry has been a problem. For decades is that everyone thinks that what we do is so easy they can do it themselves.
People That Hire Professional Pest Control Companies Don’t Do it Themselves
As a matter of fact most people will hire me to clean up the
mess to clean up the big pest control problem they have. And then when they
realize that all we’re doing is an exterior service preventing most of the
problems they say well I can do that myself. I don’t need you after this. And
they don’t realize that they’re dealing with major major insect problems that
the pest pressure is so high that unless they actually know what that pest
biology is they’re going to end up in the same situation within the next three
to four months and they’ll call us back but here’s another reality that pest
control people fail to understand. I was trying to look up the article and I
couldn’t find it but basically two or three years ago I looked up the numbers
and ORKIN in published an article I believe it was in PCT magazine where they
said hey look we’ve got the data for the last 50 years. I mean you’re talking
about the world’s largest pest control company OK. And they’ve got more data
than you and I will ever compile in the next hundred years on human behavior
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