EP. 7 - Ways to Reduce Online Customer Returns - a podcast by OEM Interactive

► If you enjoyed this episode, check out show notes and more at: www.oeminteractive.com

In This Episode, We Discuss:

How Can You Reduce The Amount Of Returns? (1:20)
-Make Customers Provide a VIN!
-Returns drain staff time, profit margins and service experience
-Make the customer provide a VIN to qualify for a return
-Parts staff needs to double-check every order!

What if they DON’T provide their VIN? (2:15)
-Return policy standards in place
-GET ON THE PHONE!!!

How Important Is Customer Contact? (3:35)
-Contact info needs to be readily available
-Chat can be effective to help customers
-22% of products are returned due to difference in “look”
-Take images of parts so customers know what they order

Are The Returns YOUR Fault?! (5:30)
Is your staff properly trained?
Have procedures in place for reference
Is your return policy clear and concise?

Thank you for watching this video. We hope that you keep up with the monthly videos we post on the channel, subscribe, and share your learnings with those that need to hear it. We hope to hear your thoughts and comments, so please take a second and say ‘Hey’!

Who is OEM Interactive and what is The Pit Stop Podcast?

The #PitStopPodcast is a weekly series where we discuss the latest trends in the digital marketing landscape, and provide actionable tips on how to sell more automotive part and accessories online.

OEM Interactive is a digital marketing agency that works solely in the e-commerce automotive parts industry. With over 15 years of experience, we have helped numerous dealerships sell millions of dollars in online parts and accessories.

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Website: www.oeminteractive.com
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