Don’t dictate data and insights - a podcast by APEX Public Relations Inc.

With the increasing access to data, it’s no wonder insights have become the fuel for just about everything in communications and marketing. From market polling to algorithm-based insights, data is only as objective as the content it's fed, which itself could be filled with bias. To influence decision making, marketers need a diversity of data and research. Tune in as Andrew Grenville, author and Chief Research Officer at Maru/Matchbox discusses market research and how marketing and communications practitioners can connect with insights partners to take a problem solution approach to data and insights. Andrew examines the trouble in the insights industry is facing with the explosion in data and information, the decreasing cost of doing it, and an increase in the need for informed decision making.

Further episodes of The Pivot with Ken Evans

Further podcasts by APEX Public Relations Inc.

Website of APEX Public Relations Inc.