It’s time to integrate art and science - a podcast by APEX Public Relations Inc.

To connect with a brand, consumers need to buy into the message and its image. The two go hand-in-hand - If one of these components is missing, the impact of the other is lost. The focus of all marketers should be on bringing a more visual approach to content, as well as well as processes. Xenia Muntean of Planable joins us to discuss the launch of the platform and the importance of an integrated strategic plan.

Further episodes of The Pivot with Ken Evans

Further podcasts by APEX Public Relations Inc.

Website of APEX Public Relations Inc.