Letting go of convention to maximize profit - a podcast by APEX Public Relations Inc.

For CMOs in a rut, class is in session! David Soberman, Professor and Canadian National Chair of Strategic Marketing at the University of Toronto’s Rotman School of Management, dissects the success behind marketing strategies so innovative; they’ve changed the trajectory of entire industries. From the iPod revolution to the soar of South West Airlines, David pinpoints how the exchange of information between companies and customers affect distribution channels and global markets. Listen now, on The Pivot.

Further episodes of The Pivot with Ken Evans

Further podcasts by APEX Public Relations Inc.

Website of APEX Public Relations Inc.