Understanding AI in communications - a podcast by APEX Public Relations Inc.

In the world of communications and marketing, we have no option but to learn, adapt and apply new techniques and technologies. In PR, we've evolved into integrated communication practitioners, to better understand and integrate social and digital plays into our storytelling. Marketers needed to master new digital platforms to amplify campaigns and access greater metrics and data. Now, we face artificial intelligence. It will change, upend, and influence like nothing before it. Tune in as Martin Waxman, artificial intelligence researcher and McMaster MCM instructor delves into the world of AI and how marketing and communications practitioners must understand the basics of artificial intelligence in order to develop strategies on how to approach it.

Further episodes of The Pivot with Ken Evans

Further podcasts by APEX Public Relations Inc.

Website of APEX Public Relations Inc.