Why Are Podcast Statistics Affected by the IAB? - a podcast by Mark Asquith, Rebel Base Media

Although contentious at times, the IAB (or Interactive Advertising Bureau) governs the way that we measure "downloads" in the podcasting industry and as the major hosts move toward IAB certification (a fairly new certification), what does this mean and what are the alternatives to the IAB, if any? In fact, do we even need podcast measurement standards?!

Further episodes of The Podcast Accelerator: How to Grow Your Podcast

Further podcasts by Mark Asquith, Rebel Base Media

Website of Mark Asquith, Rebel Base Media