Podcasts by The Point of Attachment

UTA Presents The Findings Report -- DoGooders from 2018-09-24T01:13:57

Many brands are tying themselves to charitable causes in order to win consumer affection, but is it a good business strategy? Author Anne Bahr Thompson and USC marketing professor Adlai Wertman ...

UTA Presents The Findings Report -- Generations, Part 2 from 2018-09-16T22:28:48

A Millennial and an Xer walk into a room. When they leave, we get a podcast. Listen to the second installment of our two-part series on American generations, featuring an interview with bestsell...

UTA Presents The Findings Report -- Generations, Part 1 from 2018-09-16T22:16:13

Amidst all the noise about Millennials, Xers and Boomers there's a real theory about generations and their power over business. Bestselling author Neil Howe explains it all for us on the latest ...

UTA Presents The Findings Report - The Pitch from 2018-09-09T21:15:43

When you're making a pitch, your target knows a lot about your tactics. It's called persuasion knowledge. We interview bestselling author Paul Smith, and researchers Kent Grayson and Mathew Isaa...

UTA Presents The Findings Report #04 Sounds Appealing from 2018-09-02T16:00

Sounds is the forgotten spice. In this episode we delve into the way that sound affects perceptions of brands and product experiences. Guests Maxime Goulet, Michael Lowe and Charles Spence provi...

UTA Presents The Findings Report #03 Femvertising from 2018-08-26T16:00

Feminism is making a come-back and marketers have latched on. But do female-forward campaigns achieve their goals? In this episode of the podcast we interview Heather LeFevre, Linda Ong, and She...

UTA Presents The Findings Report - Blame it on the Clown from 2018-08-19T22:26:14

Most marketers shy away from horror experiences because they worry it will be too controversial for their brand. But there's a strong case to be made for the power of fright. In this podcast, we...

UTA Presents The Findings Report - #01 Fyre Danger from 2018-08-13T01:18:30

The Fyre Festival was one of the biggest trainwrecks of 2017. But aside from being social media catnip, it also offered a case study on the growing power of social media, influencers and our dai...

The Findings Report: Season One Teaser from 2018-01-08T05:46:22

The Findings Report is a new show about consumer behavior, created by Larry Vincent, host of The Point of Attachment. It launches January 16th.

#07: Conditional Love - Millennials and Loyalty from 2016-03-24T01:43:23

The “M” word—there are roughly 86 million of them in the US with an estimated $200 billion in annual buying power. It’s no wonder that marketers are consistently trying to understand them. In th...

#06: ANTHRO-PO-WHAT?? from 2015-11-17T18:49:48

In this episode of THE POINT OF ATTACHMENT we explore anthropomorphism--when people perceive human qualities in non-human things like products and brands. We review recent research on how this p...

#05: For Love or Money from 2015-02-13T17:08:39

Why do so many people hate Valentine's Day. In this episode of The Point of Attachment, we explore what it would take to rebrand Cupid's big day.

• Dr. Helen Fisher ...
  Listen

#04: The True Meaning of Luxury, Part II from 2014-11-26T13:00

The conclusion to The Point of Attachment's special two-part episode exploring the notion of what makes a luxury car a luxury car. Host Larry Vincent…

• Reveals findings from...
  Listen

#03: The True Meaning of Luxury, Part I from 2014-11-05T14:15:33

Just in time for the 2014 LA Auto Show, The Point of Attachment's special two-part episode explores the notion of what makes a luxury car truly luxurious. Host Larry Vincent asks

• Ne...
  Listen

#02: The Thing That Is The Thing from 2014-09-29T22:36:12

Host Larry Vincent joins forces with Brand Studio Creative Director Marcus Bartlett to break down his enigmatic design mantra: "What is the Thing That Is The Thing?" In the process, they discuss...

#01: You Are What You Post from 2014-08-05T04:32:36

UTA Brand Studio's Larry Vincent explains the Brand Dependence Index's findings and asks

• Studio Mimi why she loves Fancy.com
• Russell Belk whether or not our digital stuff i...
  Listen