Podcasts by The PPC Burrito Podcast
Tuck into tasty insights and feast on knowledge of all things pay-per-click with the PPC Burrito - the marketing podcast bought to you by the lovely amigos at Digital Gearbox.
Further podcasts by Digital Gearbox
Podcast on the topic Marketing
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Game Changing Performance Max Scripts w/ Mike Rhodes from 2023-10-11T09:31:01
On this episode, Michael and Jonny chat with Mike Rhodes, the best-selling author of Ultimate Guide to Google Ads. Mike shares success stories of his script designed to provide better insights f...
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How to Scale and Streamline Your Business w/ David Jenyns from SYSTEMology from 2023-07-19T20:33:14
On this episode of the PPC Burrito Podcast Becky and Michael chat with David Jenyns, a serial entrepreneur, systems devotee, and founder of SYSTEMology, a company dedicated to helping business o...
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Advanced Tips for Google Ads Performance Max Campaigns ⚡️ from 2023-06-08T11:09:24
Looking to get more from your Performance Max campaigns? You've come to the right place! On this episode, Digital Gearbox's Head of Client Services Jonny Hyams shares 4 proven and powerf...
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How to ACTUALLY use AI (ChatGPT & Midjourney) in Your Marketing 🤖 from 2023-04-27T10:00:19
ChatGPT & Midjourney are here to stay, but how do they work, and how can you integrate them into your own marketing efforts? On this episode, we're sharing everything we've learned s...
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Signs it's time to DUMP your PPC Agency 😱 from 2023-03-16T12:23:46
The PPC Burrito is back! On this episode Becky, Jonny and Michael share thoughts on how agencies and businesses can better work together for a better PPC campaign, as well as the sure-fire signs...
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Google Ads Extensions Explained! from 2022-05-10T22:56:01
Google Ads Extensions allow advertisers to enrich ads with useful information to appeal to searchers. In this podcast, Becky and Michael break down the various different Extension types, reveal ...
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Mental Health in Digital Marketing (Feat. Katie Goudie from the Whin Big Marketing Podcast) from 2022-04-21T13:08:50
On this special podcast, Becky and Michael are joined by Katie Goudie, trainer, consultant, and host of the Whin Big Marketing Podcast, to discuss mental health in the digital marketing industry...
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The ULTIMATE Guide To Google Ads Automated Bidding from 2022-04-06T17:30:18
Becky, Michael and Jonny reveal everything you need to know to get started with Google Ads' Automated Bidding strategies.
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Why PPC Is Still A Vital Marketing Channel in 2022! from 2022-03-31T11:12:37
Struggling with PPC, or burnt from a bad experience previously? Becky and Michael share 3 reasons why they think PPC can still be the game-changing marketing tactic in 2022!
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EVERY Google Ads Campaign Type Explained! from 2022-03-24T09:28:52
Ever wondered if there was more to Google than just Search, Shopping and Display? Becky and Michael breakdown and explain every currently available Google Ads campaign type, as well as sharing t...
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Video Marketing in 2022 and Beyond! from 2022-03-17T10:45:23
Michael chats with digital marketing expert, speaker and trainer Pascal Fintoni who reveals the fundamentals and things you'll need to consider when adding video to your marketing efforts.
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Revealing The Truth About Facebook's Advantage+ Campaigns! from 2022-03-03T12:10:34
Becky and Michael share their thoughts about Facebook's brand new Advantage+ campaign type, as well as the wider move towards more simplistic campaign types across the PPC landscape.
How To Get Started Using LinkedIn Ads from 2022-02-25T11:06:52
Thinking of using LinkedIn to reach new customers, but don't know where to start? Becky and Michael share their thoughts to the platform, and share tips on how to maximise the platform's potenti...
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How To Use Google Ads Campaign Experiments from 2022-02-16T18:11:40
Google Ads Campaign Experiments are a great way to test variants and make your campaigns work harder for you. So why does no one ever use them? Becky and Michael explain how they work, how they ...
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Google Performance Max Campaigns Explained! from 2022-02-09T17:52:57
Google's new Performance Max Campaigns is here, but what is it exactly? Becky and Michael explain the new Google Ads campaign type and break down its advantages and disadvantages...
9 Tips To Improve Google Ads Performance in 2022! from 2022-02-03T13:19:11
Want to get your campaigns off to the best possible start this year? Becky and Michael have your back, sharing 9 ideas that will help you get the most from your ads in 2022!
REA...
033: MAXIMISE Your Google Ads ROI During The Holidays (Feat. Raúl from ReferralCandy) from 2021-11-04T12:52:02
In this episode of the PPC Burrito, Becky and Michael talk about how to win back customers during competitive periods.
They're joined by Raúl Galera from ReferralCandy, who shares h...
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032: How To Create Responsive Search Ads! from 2021-10-15T11:15:18
Becky and Michael share tips and best practice recommendations that will help you create high-performing Responsive Search Ads!
Read our full guide here: https://digitalg...
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031: SUPERCHARGE Your Google Shopping Campaigns In Less Than 20 Minutes from 2021-09-16T11:23:34
Struggling to hit that target ROAS? We've ALL been there before. But fear not, Becky and Michael are back and on hand to share 3 easily actionable tips - developed over a decade and the manageme...
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030: Aaron Rudman-Hawkins from The Evergreen Agency from 2021-05-28T10:21:34
Becky and Michael catch up with SEO master, Aaron Rudman-Hawkins, who shares his tips for successful agency growth, and how a duel SEO and PPC strategy can transform your business...
http...
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029: Robert Craven from 2021-05-20T16:35:29
Becky and Michael chat with Robert Craven, one of the world's best agency growth coaches, about, yep, agency growth, and what actually separates a good agency from a great one...
Robert's...
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028: Mike Rhodes from WebSavvy from 2021-04-22T14:25:41
Becky and Michael are joined by Mike Rhodes, an Australian-based PPC expert and co-author of the world's best-selling Google Ads guide. Mike discusses his unusual journey to Melbourne and explai...
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027: Conversion Tracking! from 2021-04-08T16:44:30
Becky and Michael are joined by Isabella, DG's resident conversion tracking expert to talk about...conversion tracking (duh) and how businesses can better utilise tracking to help optimise their...
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026: Chloë Thomas from eCommerce MasterPlan from 2021-03-18T18:24:14
Becky and Michael share a simple method to calculate a PPC budget.
Also joining is Chloë Thomas, best-selling author, and host of the excellent eCommerce MasterPlan and Keep On Optimising...
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025: Callum Vallance-Poole from Graf UK & Garantia from 2021-03-05T11:15:56
Becky and Michael provide an update on Google's new service tax, as well as a faffy new verification process.
Also joining is Callum Vallance-Poole, marketing lead for Graf UK and Garanti...
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024: Big PPC Changes SPECIAL! from 2021-02-25T16:35:39
Becky, Michael, and Jonny discuss three big changes that have massively changed the pay-per-click landscape so far in 2021.
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023: James Quayle from Warpline from 2021-02-18T16:27:12
Becky and Michael share advice on how to get the most from your video advertising.
Also joining is James from Warpline, who explains why making video content for marketing shouldn't be th...
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022: Henry Stocks-Fryer from Bidnamic from 2021-02-11T16:50:58
Becky and Michael discuss Google's latest round of keyword changes.
Also joining is Henry Stocks-Fryer, customer success manager at Bidnamic, who shares his thoughts on the recent eCommer...
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021: Conor Shaw from Forest Green Rovers Football Club from 2021-02-05T13:02:44
Becky and Michael discuss audience segmentation and an important account decluttering exercise.
Also joining is Conor Shaw, content manager at League Two's high flyers Forest Green Rovers...
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020: Andrew Hancock from Brand Asylum from 2021-01-28T16:24:12
Becky attempts to cure Michael's man-flu with some cutting-edge PPC tips.
Also joining is Andrew Hancock, experienced marketer and creative director at Oxfordshire-based brand communicati...
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019: Jennifer Williams from Exec Support Solutions from 2021-01-21T18:50:43
Becky and Michael talk Facebook, Instagram and conversion attribution.
Also joining is Jennifer Williams, who talks Virtual Assistance and 'new normal' networking.
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018: Andrew Moon from Modus Accountants from 2021-01-14T16:16:38
Becky and Michael discuss a new addition to Google Ads that could benefit eCommerce advertisers.
Also joining is Modus Accountants' marketing manager Andrew Moon, who talks about how prop...
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017: Amanda Claesens from 2020-11-26T15:40:13
Becky and Michael share tips to maximise ad campaign results this Black Friday. Also joining is market research expert Amanda Claesens, who shares her story and explains why understanding your c...
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016: Sam Pilgrim from 2020-11-12T13:45:59
On this special episode of 'The PPC Burrito' podcast, Becky and Michael speak with the newest member of the Digital Gearbox team, Sam Pilgrim! Learn more about Sam, his background, and that time...
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015: James Holden from Wolf Productions from 2020-10-29T14:40:46
On this episode of 'The PPC Burrito Podcast' Becky and Michael share their thoughts on the impending Digital Services Tax, and talk about how an oft-neglected part of Google Ads can add value to...
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014: Rachel Clark from Nut & Noggin from 2020-10-22T15:32:17
Becky and Michael discuss the importance of brand & non-branded segmentation, as well as how audience data could help enhance your campaigns. Also joining is Rachel Clark from Nut & Nogg...
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013: Laura-Anne Williams from Get Social from 2020-10-15T16:31:04
On this week's episode of the 'PPC Burrito' podcast Becky and Michael share a technique to beat Google's cheeky location targeting options. Also joining is Laura-Anne Williams from Get Social, w...
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012: Jack Attewell from Mango Juice from 2020-10-02T12:55:43
On the latest episode of 'PPC Burrito' Becky and Michael chat through some of Google's changes to search terms reporting and a potential reduction in ad space. Also joining is talented motion gr...
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011: Albert Hogan from Penguin Random House from 2020-09-24T16:38:23
Becky and Michael talk about a significant change to Google's Display targeting. Also joining is Albert Hogan, Director of Group Marketing, Audience & Digital Development at world-renowned b...
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010: Ryan Dooley from Cobiro from 2020-08-27T17:23:48
Becky and Michael share crucial Google Shopping campaign optimisation techniques.
Also joining is Ryan Dooley, agency partnership manager at Copenhagen-based Google Shopping CSS provider,...
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009: Matt Cecil from Wycombe Wanderers FC from 2020-08-20T16:24:08
Becky and Michael chat about a recent win, and share tips for Facebook and Display Ads.
Also joining is Matt Cecil, Head of Media and Marketing at Championship football club Wycombe Wande...
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008: Laurence Caro from Technique Web from 2020-08-06T16:44:44
On this episode of 'PPC Burrito' Becky and Michael talk about Google's newly added ability to record phone calls. Also joining SEO and Website maverick Laurence from Technique Web, who shares hi...
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007: Rachel Foord from Verve Creative Solutions from 2020-07-23T12:54:34
On this episode of PPC Burrito Becky and Michael talk about Bing advertising's exciting new partnership. Also joining is Rachel Foord from Verve Creative Solutions who shares tips for growing sm...
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006: Julie Macken from Neve's Bees from 2020-07-16T13:41:41
On this episode of 'PPC Burrito' Becky and Michael share more PPC tips that can help unlock better results. Also joining is Julie Macken, deputy Queen Bee from Neve's Bees, who shares her remark...
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005: Josh Smith from Serious Readers from 2020-07-09T13:03:14
On this episode of 'PPC Burrito', Becky and Michael talk about a super handy metric that could revolutionise your shopping campaigns. Also joining is Josh Smith, digital marketing manager at Ser...
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004: Katrina Sargent from Business Buzz from 2020-07-02T12:05:04
On this episode of 'PPC Burrito', Becky and Michael share a handy resource that could eliminate up to 20k rubbish website from your Display placements. Also joining is Katrina Sargent, leader of...
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003: Angus Grady aka The LinkedIn Unlocker from 2020-06-25T14:44:47
On this scorcher of an episode of 'PPC Burrito', Becky and Michael discuss the rollout of Google's ad credits and how to find them. Also joining is Angus Grady, a LinkedIn lead generation expert...
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002: Steve Davidson from Univar Specialty Consumables from 2020-06-18T13:14:11
On this episode of 'PPC Burrito', Becky and Michael share tips to avoid disapproved ads under Google's new clickbait policy. Also joining is Steve Davidson, a tenured marketer and marketing mana...
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001: The First Bite! from 2020-06-11T09:41:13
Welcome to PPC Burrito! In this first episode, Michael and Becky explain the meaning behind the Burrito, and share an important tip that could unlock cheaper clicks...
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